Bangkok--6 Jul--124 Communications
Oishi took an impressive step forward this summer with 2 huge marketing campaigns playing an important role in driving up its daily sales by 300 percent. This led to production being increased to feed the market which is expected to rise even further in future.
Tan Passakornnatee, Chief Executive Officer of Oishi Group Plc, revealed that Oishi’s 2 successful summer marketing campaigns -- “Ruay Fa Pa Part II” and “Kin Pai Cheer Pai” -- hit the market consecutively and received overwhelming response from consumers. The former raised Oishi Green Tea sales by 30% while the latter, being held jointly with the 7-11 convenience store chain to mark the World Cup, broke all records with daily sales soaring by 300% at 7-11’s 3,500 stores nationwide.
As part of the “Kin Pai Cheer Pai” campaign being held from June 7 to July 24, 2006 consumers spending 40 baht on Oishi drinks can purchase a bottle of either Oishi Green Tea or Amino OK for only 10 baht.
In order to increase production volume the company has invested over 400 million baht in a new factory at Amata Nakorn Industrial Estate in Chonburi. The plant’s production capacity is 20 million bottles a month or an increase of 67%. The factory, which opened this quarter, currently only manufactures Oishi Green Tea but will produce other products in future.
“The fact that the new factory has modern machinery means output can be doubled while also saving cost per bottle,” Mr Tan said.
Aside from the new factory at Amata Nakorn Industrial Estate, Oishi Group also has a plant at Nawanakorn Industrial Park which produces 30 million bottles a month.
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Chaiwat Simawattana/ Patcharavadee Julotai
Jatupol Naknim
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