Bangkok--20 Jul--Hill & Knowlton
In a bid to reaffirm its commitment to Thai consumers and to its leadership in world class design, Motorola (Thailand) Mobile Devices Sector Team led by Ms. Chongruk Sakulpakdee, debuts today MOTOSHOP, the first Motorola Flagship Store in Thailand and in the South East Asian region. Motorola’s new home in Thailand is located at the 3rd floor of the Siam Paragon shopping center, in the capital landmark.
MOTOSHOP features a full line of Motorola branded products and mobile phone services. The store is designed to possess stylish and trendy quality enhanced with advanced interactive layouts. Visitors to the store enjoy full interactive experience from the first step into the shop since Motorola has placed an interactive floor with moving animations activated by stepping. Passer-byes are also surprised and charmed by the whispering window (activated by the passing-by).
The flagship store highlights experience pods that offer visitors chances to have first hand experience of the whole of Motorola’s portfolio. Not only all available Motorola mobile phone models are ready to be tested but also the soon-to-be-launched handsets and accessories are on display.
What is more, one part of the store is dedicated to an integrated demonstration of Motorola’s products and accessories, including photo printing from mobile handsets, connecting stereo Bluetooth headphones or wireless speakers with mobile handsets or audio hi-fi device for example.
Visitors to the Moto Flagship store are guaranteed to be serviced by highly trained staffs who hold a comprehensive knowledge of Motorola products. They are there to offers comprehensive assistance to every consumers’ needs as well as give clear and reliable suggestions. Besides, Motorola seasoned technicians are on stand-by, ready to provide mobile phone check-ups and download the latest software on request. All are intended to bring to life Motorola’s vision of seamless mobility — anytime, anywhere.
“MOTOSHOP is designed to create a deeply experiential environment of Motorola products, allowing customers to gain sensory experiences with Motorola’s portfolio and provide them with one stop services provided by our highly trained staff. This is part of an effort to maximize Thai consumers’ satisfaction and to acquaint them with Motorola brand, leading to stronger brand awareness”, says Ms. Chongruk Sakulpakdee, Country Manager (Mobile Devices Sector) Motorola (Thailand).
“Today’s consumers are more and more demanding and living unique lifestyles. By providing precise information, guidelines together with first hand product experiences, we can build consumers’ trust and facilitate their purchases choices. MOTOSHOP is expected to fulfill those unmet needs and allow us to gain consumer insights directly . This in turns leads us to a better understanding of their needs and, ultimately, to a broader consumer base for Motorola”, she added.
MOTOSHOP offers a wide range of Motorola products to meet distinctive needs and unique lifestyles of consumers, ranging from those who prefer outstanding experience in design, music and or in everyday communications. Furthermore, for those who fancy more colorful new experiences, mobile handsets can be personalized at the store with phone tattoos. Alternatively or in addition, consumers can signify their own identity on their favorite mobile handset by using laser etching, the latest technology only available there in Thailand.
To mark the official opening of Thailand’s first Motorola Flagship Store, Motorola announces a special promotion starting today. The first 100 customers in its new home will receive a stylish mobile strap that can be personalized as wished. This applies for purchases of any models at MOTOSHOP, 3rd Floor, Siam Paragon shopping center.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services.
A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.hellomoto.com/th
For more information please contact:
Phenphan / Nida
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 112 or 108
Fax. 0-2627-3510
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