Bangkok--28 Jul--Hill and Knowlton
With close relationship and alliance, three IT giants - HP, Intel and True - are gearing up for the launch of new form of business partnership offering wireless communication experience to consumers. They aim to drive market demand in mobility under the “Work Anywhere” campaign. Customers who buy all HP notebook models powered by Intel? Centrino? Duo mobile technology will receive a 14,600 baht package from True including Mail Fax service, free access to True Move Wi-Fi, and hi-speed Internet. These offers will help save cost, time, and resource and enable consumers to enjoy their mobile lifestyle anywhere at anytime. The promotion starts from 1 August to 31 October 2006.
“This campaign initiated from our visions sharing on mobility trend”, said Mr. Pavin Vorapruck, Marketing Development Manager of Notebook, Hewlett-Packard (Thailand) Ltd. “HP has had a vision on mobility since 2004. HP foresees opportunity and potential growth of the mobility trend which was driven by several factors, therefore, the company has committed to develop mobile products and solutions to meet mobility lifestyle, particularly notebook computer powered by Intel’s Mobile technology,” he said.
“Key factor supporting the growth trend of mobility lifestyle is the growing of Internet penetration rate of both broadband and wireless use - at home and office. In 2007, growth of broadband Internet penetration in Asia Pacific region is likely to be at 37%, according to IDC. Furthermore, HP foresees current challenges consumers are facing, resulting from rapid changing market condition, businesses cost conscious including transportation cost, office rental expense, staff expenditure, office equipment and supplies, as well as a need to optimize performance and profitability. These are all key factors that will drive the demand for mobility usage and lifestyle. HP, Intel, and True realize benefits of mobility work and lifestyle, and then we come up with the ‘Work Anywhere’ campaign, aiming to create need on mobility in the market, said Mr Pavin.
The campaign is a marketing tactic and strategy developed from HP, Intel and True partnership. The three IT giants envisage the direction of wireless communication in the near future and realize the challenge to meet the changing behaviors and demands of consumers opting for communication anytime anywhere or ‘mobility’. A special offer of True’s hi-speed Internet with free Mail Fax for 2 months will support more effective wireless working for customers who buy all HP notebook model powered by Intel Centrino Duo mobile technology. Featured with Intel’s state-of-art mobile technology, these HP notebook models provide superior performance that delivers optimum efficiency with user-friendly functions for both working and entertainment. Users are also empowered with more communication freedom through True Wi-Fi, that offers 100 times faster speeds than those of normal wireless Internet.
Intel Microelectronics (Thailand)’s business development manager, Mr Suppalak Saptatangtrakul reiterated that Intel Centrino Duo mobile technology-based laptop provides the performance, capabilities and flexibility for business users to work and collaborate in the office and on the go. “Users can enjoy exceptional responsiveness when they multitask on the laptop. They can also increase their connectivity options with the expanded wireless connectivity and ease to connect capabilities. The greater energy efficiency and improved battery life also mean that business travelers can remain productive for a longer period of time,” said Supaluk Saptatangtrakul, Business Development Manager, Microelectronics (Thailand) Ltd.
Mr. Phaibul T. Sirivanich, Director & General Manager — Consumer, True Corporation Plc, said that True Corporation Plc, Thailand’s convergence solutions leader, always provides new technology and services for the new generation of working people who use mobile communication devices to fulfill their working lifestyles. For the “Work Anywhere” campaign, True integrates services within the True Group: Hi-Speed Internet, Wi-Fi by True Move and Mail Fax which provide a convenient way to receive faxes by email address and faxes can also be sent via www.truecorp.co.th/mailfax . By this integration, True is reinforcing its vision to be Thailand’s convergence solutions leader and premier lifestyle enabler.
Interested person can either contact HP distributors or every branch of True shop starting from 1 August to 31 October 2006. Further information; including product buying please contact HP Contact Center at telephone number 0-2353-9000, ext. 1.
About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Apr. 30, 2006, HP revenue totaled $88.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com .
About IntelIntel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom .
About True Corporation Plc (20/06/2006)True Corporation Public Company Limited is Thailand's only fully-integrated communication solutions provider, convergence leader and prime lifestyle enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. Principal subsidiary companies in the True Group include UBC, Thailand's dominant pay television operator, and True Move, a major mobile phone service provider. True gives people the freedom to live different lifestyles, by providing them with the power to communicate as well as access knowledge, information and entertainment, whenever, wherever, and how they like. For more information please visit: http://www.truecorp.co.th
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