Bangkok--31 Jul--Pr Plus Two
Company Designs My Book Family of External Storage with Appliance-like Simplicity for Today's Digital Consumers
Western Digital Corp. today announced that it is shipping its newest line of external hard drive storage called My Book?. Designed to be as easy to use as common household appliances for mainstream consumers, the initial My Book family model, My Book Essential Edition, is available now at the retail stores in Pantip Plaza, all branches of IT Mall in capacities from 250 GB to 500 GB.
Today, digital storage is no longer confined in the computer room. The My Book drive is designed for every consumer who is continually adopting digital content around their everyday lives. My Book's unique, iconic book-shaped enclosure stands vertically, leaving a tiny footprint and sitting naturally in living rooms, study or bookshelves. It features vents around the book's page ends, keeping the hard drive inside cool for long-term reliability. WD conducted in-depth consumer research as part of the My Book design process, contributing to the simple, quiet and easy-to-use features of the product family.
The simple-to-use experience of My Book begins when owners first plug the device into their computer or the living room media center system: it self-starts, requiring no CDs to insert or separate software to install. Organizing photos, music, video and all other content is made easy with included desktop, photo and search engine management software. The household appliance-like consumer experience continues when the computer or a media center system is turned off - My Book automatically and safely powers down with the computer and powers up when the system is restarted.
"The My Book family is the next generation in external storage," said Jim Welsh, general manager of WD's Branded Products Group. "Consumers of digital media today are a much broader set of the population than in the past, and they want external storage that is easy to use and has an appealing design. With My Book, WD merges these attributes with the quality and reliability that our customers worldwide have come to expect."
My Book Essential Edition connects to PCs or Macs with USB 2.0 and has a lighted on/off button on the binding of the book. Designed for reliability, the My Book family enclosure employs shock protection for the drive inside and is well-vented to ensure proper air circulation for cool drive operation. My Book also operates quietly for home and office environments.
Pricing and availability
The My Book Essential Edition is available now in Thailand at the retail stores in Pantip Plaza, all branches of IT Mall and has a suggested retail price of baht 7,290 for 250 GB and baht 16,799 for 500 GB. A 3-D view and more information on the My Book family of external storage can be found at the official My Book Website ( www.wdmybook.com )
About WD
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss. WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers and selected resellers under Western Digital and WD brand names. Visit the Investor section of the company's Web site ( www.westerndigital.com ) to access a variety of financial and investor information.
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Pimratchada Suppasittichote
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