ACER shakes up notebook market with new breed of Ferrari portraying “Vision of Power”

ข่าวทั่วไป Tuesday August 1, 2006 12:08 —PRESS RELEASE LOCAL

Bangkok--1 Aug--PC& Associates Consulting
- Together with the latest Dual-Core technology
“AMD Turion? 64 X2 Mobile Technology”-
Acer Computer Co., Ltd., ranking no.1 in notebook market for eleven consecutive quarters (2003 — present), wakes up notebook market in Thailand for the second half of 2006 with a new breed of notebook with the AMD 64-bit dual-core technology processor — AMD Turion? 64 X2 Mobile Technology. Also introducing “Vision of Power” concept, Acer will be the first vendor offering cutting edge leadership to Thai consumers.
Mr. Nitipat Praweenwongwuthi, Senior Manager, Marketing Department, Acer Computer Co., Ltd. said, ““From the last 2 series of Acer Ferrari notebook that had successfully accepted by Thai consumers and that is part of Acer’s success in Thailand for 11 consecutive months. Acer shares 38% market share in Thailand (according to IDC’s research in the previous quarter). Today, Acer proudly presents the new breed of Acer Ferrari notebook that comes together with the latest AMD 64-bit dual-core processor — AMD
Turion? 64 X2 Mobile Technology which enhances computing performance another big leap plus catches up with today’s communication speed”.
“For the past 2 years, Acer is regarded as the first vendor who gives priority to the design along with function performances. That is when we introduced the brightly red Ferrari 3000 series notebook. At that time, notebook market in Thailand paid no importance to the beauty of the design as you see all appearance and color schemes were not much different. Acer Ferrari 3000 was a talk of the town that inspired industry emotional benefits that Acer proudly offers to the customers in addition to top performance features which is Acer’s fundamental philosophy.”
“Portraying the performance of Ferrari 5000 series and Ferrari 1000 series are excellent as the Ferrari car, Acer Ferrari notebook shares sporty and stylish figure which suits the needs of those who are looking for a more than ordinary notebook” Nitipat added.
Mr. Boonchai Ngouvisitkul, Senior Portable PM Department Manager, Acer Computer Co., Ltd. supported the launch of the new Acer Ferrari that “We offer a wide variety of notebook that answers individual’s lifestyle. The models that we are introducing to Thai market today are: Ferrari 5000 series and Ferrari 1000 series both powered by AMD
Turion? 64 X2 Mobile Technology. A limited amount of 199 and 999 units consecutively are available in Thailand.
The Ferrari 5000 series features:
15.4 inches WSXGA+ wide screen
1680x1050 pixel high-resolution
ATI MobilityTM Radeon? X1600
512MB HyperMemoryTM, and
HD DVD-ROM drive that can play high-density movie.
The Ferrari 1000 series features:
12.1 inches WXGA screen
Acer CrystalBriteTM high-brightness (200 nit)
1280x800 pixel
Weight only 1.6kgs
Both newest introduced Ferrari also embedded with Acer OrbiCam integrated 1.3 megapixel CMOS camera and Ferrari Bluetooth? VoIP phone which supports all video conference activities, complimentary equipments with Ferrari Wireless Bluetooth? Optical Mouse, Ferrari Bluetooth? VoIP phone and exclusive designed bag for Ferrari 5000 series and Ferrari 1000 series. Fundamental software is also preinstalled to accommodate users productivity i.e. Adobe Acrobat Reader, Norton Antivirus and CyberLink Power DVD and Acer Empowering technology. The latest Ferrari notebooks are designed and ready for future Microsoft Vista operation system.
Along with the new Ferrari, we are presenting other 3 new models powered by AMD process which are — Acer Aspire 5044NWLMi, Acer Aspire 5112NWLMi and Acer Aspire 5113WLMi. All 3 new Aspires carry outstanding performance in all aspects i.e. graphic, gaming, advance computing powered by AMD Turion? 64 Mobile Technology and AMD Turion? 64 X2 Mobile Technology.
All newly introduced notebooks will be demonstrated for the first time at the 3rd Thailand ICT Expo from August 2 to 6, 2006 at IMPACT Arena Muangthong Thani. Interested consumers can see, test or even purchase any of these notebooks at the Expo. For more information please contact Acer Call Center at 0 2685 4311 or at www.acer.co.th
“AMD recognized the fact that digital media lifestyle is fast growing and hence, we develop our AMD Turion? 64 X2 Mobile Technology to enhance the overall computing performance and experience. Today, we are very pleased with the announcement that Acer offers to Thai consumers” said, Mr. Chukkrit Watcharasaksilp, Country Manager, AMD Far East Ltd., Thailand Branch “Besides excellent notebook performance, users will gain maximum benefits from our processor, for instance, Multi-Core Power Management that prolongs the battery’s life-span, AMD Digital Media Xpress?, that accelerates pictures and sounds computing speed and AMD Virtualization?. Last but not least when performs a task, AMD Enhanced Virus Protection feature provide an additional level of security for users.
About Acer
Acer ranks among the world's top four branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries.
Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for seven years. Moreover we have been ranking no. 1 notebook selling for 11 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th .
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com .
For more information please contact: Press Release issued by:
Ms Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd.
Marketing Executive Ms Sunisa Kaewthai
Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030
Tel: 0 2661 9700 Fax: 0 2661 9721 E-mail: [email protected]
E-mail: [email protected]
Click for photo release at www.thaipr.net

แท็ก antivirus   bluetooth   marketing   thailand   computer   Bangkok  

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