Bangkok--2 Aug--PR Solution
- Experience a new wave of entertainment with True Move TV on the mobile phone and with the personalized True IPTV
- Meet exciting new communities on the TrueLife portal
- Enjoy various True services with the innovative True Money service on True Move mobile phones
True Corporation Plc, Thailand’s only fully integrated communications carrier, reinforces its leadership in convergence solutions and lifestyle enabling by bringing together the latest technologies to fulfill today’s diverse lifestyles. With the launch of “The World of Convergence Lifestyle by True,” at the Bangkok International ICT 2006, True makes convergence lifestyles a reality by showcasing True Group innovations which include True Money, True Move TV, True IPTV and TrueLife, the latest community portal. Other activities at the event include convenient payment for True services via the True Money service and an auction of commemorative merchandise of the celebrations of H.M. the King’s 60th Anniversary of his Accession to the Throne. Besides www.weloveshopping.com , this is the first time that an auction for these items will take place via mobile phone and the starting price will be as low as 1 Baht. All proceeds will be donated to the Thai Red Cross Eye Bank. The True booth covers an area of 840 m2 and is located in the Challenger Hall of Impact Muang Thong Thani. The Bangkok International ICT Expo 2006 is being held from 2-6 August 2006.
According to Mr. Supachai Chearavanont, President & CEO of True Corporation Plc, the Bangkok International ICT Expo is both an important and ideal opportunity to showcase the latest technological developments so that people can become familiar with the different functions that can fulfill or enhance their daily lives. Themed “The World of Convergence Lifestyle by True,” the booth reflects True’s vision to become the leader in solutions for convergence lifestyles for all customer groups whereby paving the way for True to fulfill its mission of bringing knowledge, information and entertainment to Thai people and households through greater access availability. The True booth that is spread over 840 m2 also features a convergence design which fuses classical and modern elements to further reinforce True’s overall convergence theme. To illustrate the concept of convergence lifestyle, the True booth features technologies and services that can enhance people’s daily lifestyles such as the True Money service which makes money top ups, payments, transfers, and withdrawals easy via True Move mobile phones. Moreover, entertainment and content from True Music and True Sport can be enjoyed in various ways while across diverse platforms such as the personalized True IPTV, UBC True cable TV and True Move TV on mobile phones. At the same time, there will also be popular world-renowned online games for visitors to try out.
Making its debut at the Bangkok International ICT Expo 2006 is TrueLife which is the latest development in online communities. Visitors can apply for membership at the True booth and start experiencing a new dimension of interaction with friends through chat/instant messaging and exciting online content while they enjoy coffee from True Coffee.
“This year’s highlight is the concept of convergence lifestyle which is the next generation’s lifestyle. It is no longer a concept but a reality and True is providing opportunities for people to experience and enjoy a convergent lifestyle. Along with this, they can also enjoy the new online communities which allow people to connect to each other more easily. The technology and services such as the True Money e-wallet, True Move mobile TV and personalized True IPTV that are being presented at the Bangkok International ICT Expo 2006 are True’s innovations for today’s convergent lifestyles which will help fulfill both workstyles and lifestyles of the new generation. By providing people with easier and convenient access to information, knowledge and entertainment, these innovative services will also fulfill True’s corporate mission.”
At the event, True will also highlight its multiple networks such as Hi-Speed Internet, Wi-Fi/EDGE and GPRS via True Online, True Move and UBC True as well as various content such as music, images and data through convergence play. Visitors will be able to experience this first hand at the True booth.
True’s products and services are available throughout the event and include special promotions for various lifestyles such as TrueLife Plus and Wi-Fi/GPRS packages. There will also be an auction of commemorative items of H.M the King’s 60th Anniversary of his Accession to the Throne on www.weloveshopping.com and also for the first time in Thailand, via mobile phone. These items include a specially produced iPod Nano, mobile phone and watch. The starting price will be 1 Baht and proceeds from the auction will be donated to the Tha Red Cross Eye Bank.
“True is proud to present The World of Convergence Lifestyle by True at the Bangkok International Expo 2006. By bringing together our services in the True Group coupled with diverse technologies we can fulfill consumers’ lifestyles whether it is for work or leisure. We believe that the kind of technology does not matter but rather what which particular technology will be most beneficial to consumers. This is the essence of True Group and what we endeavor to deliver to consumers to create value, convenience and enjoyment for all types of lifestyles both at home and at work,” concluded Mr. Supachai.
For more information, please contact:
PR Department, True Corporation Plc
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected]
Sisadhi Reuben Tel: +66 (0) 2643 2463 Email: [email protected]
Nawanooch Sanpabopit Tel: +66 (0) 2699 2744 Email: [email protected]
Wipada Isara Tel: +66 (0) 2669 2778 Email: [email protected]
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