Bangkok--7 Aug--Ogilvy Public Relations Worldwide
Nike teams up with renowned Thai manga guru Suttichart Sarapaiwanich on the debut of Thailand’s first-ever innovation-inspired manga exhibition “Born from Obsession” which features Nike’s latest premium performance series - the Nike “Free 5.0” and “Air Max 360 Running”. For trend-watchers who consider themselves real fans of Nike footwear, the arts, and the manga, the exhibition will run from today until 29 August at Playground Thonglor.
According to Ms. Patarin Arghabhadra, Marketing Manager of Nike (Thailand) Ltd., “Nike has initiated this new campaign to reinforce our leadership in sports technology and our passion in innovation. Nike’s beliefs are grounded on developing footwear to enhance an athlete’s performance.. Each shoe is like a masterpiece in itself as we continually breathe innovation into every product. As each shoe is carefully studied and its performance tested by world class athletes, Nike presents to Thailand products that not only demonstrates the pinnacle in innovation but also inspires people in fulfilling their utmost human potential.
“Based on such beliefs, Nike has initiated Thailand’s first-ever shoe-inspired manga exhibition — “Born from Obsession” — a spectacular showcase driven by the artistic ingenuity of renowned local manga guru, Suttichart Sarapaiwanich. This exhibition marks the first ground-breaking attempt to interpret the technological innovations that drive the evolution of Nike footwear. Cleverly narrated in artistic manga style, the exhibition was inspired by the catchy and revolutionary design and functionality of Nike’s ’Free Running 5.0’ and ‘Air Max 360 Running’. We can say that this exhibition is a perfect combination of innovation and art from the best of both worlds,” Ms. Patarin shared.
Renowned manga guru Suttichart Sarapaiwanich has created a special manga entitled “Eyeke Seven”. Explaining the concept, he said, “I’m so glad and honored that Nike has invited me to participate in this art project as I’m one of those who is really obsessed with innovation and technology. I picked up outstanding and distinctive features of Nike’s latest collection of ‘Free Running 5.0’ and ’Air Max 360 Running’ to create the main characters. In this special manga. It features Nike Free team and Nike Air Max team fighting against each other in the virtual world, where every person has to exercise in order to return to the real world.”
“Born from Obsession” exhibition starts today and will run until August 29, 2006 at Playground Thonglor from 10.00am to 11.00pm daily.
The exhibition opening ceremony starts on 3 August 2006 at Playground Thonglor, to the delight and great interest of fans of Nike footwear, influencers from the arts, manga and trend scene, as well as well-known celebrities such as famous DJ Nattaseth Poontrubmanee (Top) and one of Thailand’s top models Sangthong Ket-Uthong (Jeed). DJ Suharit Siamwalla will be dishing out electronic music for a whole hour during the event, providing fun and upbeat entertainment.
Nike has also published the limited edition “Born from Obsession” manga books to be distributed to all exhibition participants.
For more information on the “Born from Obsession” manga exhibition please contact 0 2676 6100 ext.1216, 1308
NIKE (Thailand) Ltd. is under the network of NIKE, Inc., headquartered in Beaverton, Oregon. NIKE, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.
NIKE’s earnings releases and other financial information are available on the Internet at www.NikeBiz.com/invest . This quarter, Nikebiz will feature expanded information and relevant highlights of product and key initiatives for the reporting period
Issued on behalf of : Nike (Thailand) Ltd.
For further information : Pinnaratana Dasanabyaggha ( [email protected] )
Nike (Thailand) Ltd. Tel. 0 2676 6100 ext. 1216
: Arunee Chatudomdet ( [email protected] )
Tanawoot Kosol ( [email protected] )
Ogilvy Public Relations Worldwide Limited
Tel. 0 2205 6606, 0 2205 6616
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