Bangkok--8 Aug--Aziam Burson-Marsteller
Lux announces ‘The Lux Princess,’ its latest brilliant campaign to promote the new Lux shower cream — the passport to a privileged life, which leaves skin looking radiant.
“All our lives, women dream of living like a princess,” said Mrs. Wannipa Bhakdibutra, Vice President, Personal Care, Unilever Thai Trading Limited. “Today, our six new Lux shower cream variants, which make skin radiant and beautiful, fulfill this dream, with ‘The Lux Princess…a Privileged Life only by Lux’ campaign.”
‘The Lux Princess’ campaign gives any woman a princess experience with its unique and luxurious privileges. The campaign gives women the once-in-a lifetime opportunity to have a red carpet rolled out before them, receive a make-over from a renowned make-up artist, travel in a luxurious limousine, get fashion advice from a personal stylist, have their shopping needs tended to by their own professional personal shopper and be escorted by a butler who will carry all the treasures they pick up during their shopping adventures. The piece-de-resistance of the campaign is a prize giveaway of 1,605 prizes, worth over 2.5 million baht worth of free shopping at Siam Paragon, including, for five lucky Lux Princesses, the crown jewel of free shopping privileges worth 200,000 baht each.
To make the regal life even more luxurious, Lux has built an exquisitely designed bathroom fit for a princess in the heart of Siam Paragon. At this elegant chamber, women are invited to take a bath to brighten their skin using Lux. In addition, they will be spoiled with head-to-toe treatment, including pre-bathing preparations and a walk-in closet, making it a place where ordinary women can be transformed into ‘The Lux Princess.’ Lux will inaugurate
‘The Lux Princess’ campaign with a special bathing showcase featuring the newest Lux superstar, Sirita Jansen and two VIP guests — Moddam Kachapa Tancharoen and Darunee Kritboonyalai — who want their own hands-on ‘The Lux Princess’ experience.
“We are very proud of the unique ‘The Lux Princess’ campaign, as we can make the dreams of all women come true and let them enjoy their skin beauty experience. This is the first time a campaign like this is being attempted anywhere and we believe that, with its unique features, ‘The Lux Princess’ campaign will receive good feedback from all prospective princesses, propelling Lux to maintain its market leadership in Thailand. Currently, Lux enjoys a 30% share of the 1.8 billion baht shower cream market, which grew by 15% in 2005,” added Ms. Wannipa.
Experience a privileged life with ‘The Lux Princess’ campaign by showering your radiant skin with the new Lux shower cream in ‘The Lux Princess’ bathroom at Siam Paragon on August 8 and 9, 2006. Then, send the label from any size of new Lux shower cream to P.O. Box 20, Bangrak, Bangkok 10500 by October 31, 2006 for a chance to win new heights of luxury. More information, call The Lux Princess at 1490 or www.theluxprincess.com
The new Lux shower cream is available nationwide in six special variants to indulge your skin including 1) Silk Nourishment (Gold), which nourishes and makes the skin as beautiful as silk; 2) White Glamour (White), which charms, smoothens and whitens the skin; 3) Soft Luxury (Pink), which nourishes and beautifies the skin with its unique aromatic scent; 4) Sparkling Beauty (Blue), which nourishes and refreshes the skin with Icy Cool Mint; 5) Vibrant Citrus (Orange), which nourishes, brightens and moisturizes the skin with natural fruit vitamin extracts and 6) Uplifting Firm (Green), which nourishes the skin and makes it beautiful, smooth and firm with its blend of collagen.
About Unilever
Unilever Group of Companies in Thailand is a leading fast moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers with a wide range of leading brands that add vitality to life of Thai consumers in four categories. Home Care products include Close-Up toothpaste, Breeze, Omo and Surf detergents; Comfort Fabric softener; Sunlight dishwashing liquid; Vim floor cleaning products. Personal Care, Skin Care and Cleansing are Sunsilk and Clinic Clear hair care products; Axe and Rexona deodorant; Dove, Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods. Unilever Network is a direct sales business within the group.
For More Information:
Satida/Nattakarn
Aziam Burson-Marsteller
Tel: 02-252-9871
[email protected]
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