Bangkok--10 Aug--PR & Associates
The new Ultra Editions products will boost market share and consolidate market leadership in the premium mobile phone segment
The Ultra Edition features the perfect balance of outer beauty and inner strength mobile phones
Samsung, the world’s fastest growing global brand, today launched the new Ultra Edition line of slim, smart and powerful mobile phones that are expected to drive sales growth to the next level for the company in Thailand.
The new line of Samsung mobile phones are ‘Ultra’ on the outside with a super-slim design and ‘Ultra’ on the inside with inner strength and simplicity, taking ‘mobile communications’ to a whole new level and demonstrating the Samsung vision for the future of mobile communications.
With the world's thinnest profile at only 6.9 mm, the innovative Ultra Edition 6.9 (X820) is the star of the new line of mobile phones from Samsung. Also introduced at the launch were the new Ultra Edition 12.9 (D900), the world's thinnest slider phone, with a depth of only 12.9 mm. and a picture perfect 3 megapixel camera, and the brand new Ultra Edition 9.9 (D830), a clamshell phone only 9.9 mm. thick.
“Samsung's foray into ultra-slim phones is part of the company's aggressive global strategy and is expected to achieve leadership for the company in the Thai mobile phone market. Understanding that each consumer has different needs, Samsung has combined rapid technological advances with aesthetic design in mobile communications,” said Mr. Kwang Kee Park, Managing Director, Thailand Business Operation, Thai Samsung Electronics Co., Ltd.
The new ‘Ultra Edition’ phones demonstrate the company’s commitment to meeting the growing consumer demand for sleek phones that accentuate their personality without compromising premium multimedia capabilities.
The groundbreaking thinness, coupled with the rich multimedia capabilities provided in the Ultra Edition line, is a result of the Smart Surface Mounting Technology (SSMT) pioneered by Samsung worldwide. Ultra Edition phones are constructed using titanium, magnesium and fiberglass re-infused plastic to impart solid strength to these ultra-thin mobile phones, each model being required to pass strict proprietary tests to certify product durability.
Mr. Varut Satidtanasarn, General Manager, Telecommunication Business, said, “The new Ultra Edition phones are not just one single step forward in the Samsung vision, but a giant leap into the future. Samsung has always focused on the design element in mobile phones this new line continues the tradition of introducing fantastic phones with extraordinary designs. The Ultra Edition mobile phones combine exceptional looks, technology and excellent features that meet the needs of consumers who pursue only the best in their lives.”
As part of the overall Baht 600 million marketing activity budget this year, Samsung will start the marketing campaign for the Ultra Edition phones this month to create market awareness, targeting medium- to high-end consumers. The campaign includes both print and TV advertising, and roadshows to major areas such as Siam Square, Central Pinklao, The Mall Bangkapi, Central Ladprao and Major Ratchayothin.
“The roadshows will enable consumers to touch, feel and experience the new Ultra Edition slim-line phones, a perfect combination of comfort, simplicity and sophistication that allow users to do more with less,” he added.
The Ultra Edition 6.9 X820 model bar handset phone is now available, priced at Baht 12,900, while the other two models in this range - The Ultra Edition 12.9 D900 model slide-up phone and The Ultra Edition 9.9 D830 clamshell platform model phone - will be available on August 15 and 30, priced at Baht 16,900 and 14,900 respectively.
“The outlook for the mobile phone business is optimistic. This launch of new and innovative products in Thailand will reaffirm our leadership position, and will enable us to capture the growing market in Thailand,” concluded Mr. Varut.
Note to Editor:
The Ultra Edition 6.9 (X820) — World’s Slimmest Phone
Samsung’s groundbreaking Ultra Edition 6.9 (X820) expresses Samsung’s commitment to create the slimmest and lightest product in the market today. Weighing a mere 66 grams with a slim 6.9mm depth, the lightweight Ultra Edition 6.9 is today’s definitive tool to help users stay connected, take pictures with the 2 megapixel camera, or enjoy their favorite tunes with the music player. The Ultra Edition 6.9 balances slim elegance with a functional keypad and tops off its supreme design with a beautifully beveled cut surface for a natural grip. Fiberglass-infused plastic, used for an airplane, is also used to increase extraordinary durability to protect the wealth of features that are compressed into the 6.9 mm. frame using the Smart Surface Mounting Technology (SSMT). The Ultra Edition 6.9 truly complements the active lifestyle of today’s consumers as its sleek and fashionable design will fit into your pocket invisibly for stylish mobility.
The Ultra Edition 12.9 (D900) —World’s Slimmest 3 Megapixel Slider
The Ultra Edition 12.9 offers the latest in multimedia technology with premium slide-up design for business professionals. The 12.9 mm. slide-up is the thinnest slider ever designed to come equipped with a powerful 3.13 megapixel camera -- leading the 3 megapixel camera phone trend in the global market this year. Unique and dynamic user interfaces enhance user’s mobile experience. The main screen will reflect networks and call status by displaying animated graphics to alert users of missed calls or unread messages, and imported documents can be viewed on the vivid 262K color screen. You can also enhance your multimedia experience with the Bluetooth? stereo headset. Whatever your desires may be, the Ultra Edition 12.9 will “slide up” next to you for your next command.
The Ultra Edition 9.9 (D830) — World’s Slimmest Clamshell
Samsung’s Ultra Edition 9.9 (D830) raises the bar in slimness and design of clamshell handsets. With its simple ultra slim folder design and the latest cutting-edge technology, this 9.9 mm. ultra
slim clamshell is the result of Samsung’s constant efforts to go above and beyond the boundaries of form and function.
This lightweight mobile comes outfitted with a 2 megapixel camera to capture those special moments whenever they occur. Expect no bulges in your pocket when carrying this premium ultra slim clamshell that possess a 2.3” wide display and an external memory slot for extra storage. Navigate effortlessly through functions, thanks to its enhanced user interface with uMenu and uSearch features. The stylish Ultra Edition 9.9’s variety of colors and patterned designs is sure to please the Southeast Asian mobile market later this year.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT, and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and plants in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th
Press Contact:
Prinda Nilthachan Wanpen Lolertpiphop
Thai Samsung Electronics Co., Ltd. PR & Associates Ltd.
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prinda.n@samsung.com [email protected]
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