Bangkok--15 Aug--Aziam Burson-Marsteller
Big C has spent 25 million baht in Q3 2006 to support its "Check Price" campaign through new advertising highlighting its leader price position and enhanced customer loyalty.
Ms. Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC, presented details of Big C's ambitious marketing strategy for 2006 which aims to further strengthen the company's leader price position and
build on its commitment to achieving greater customer loyalty. Recently Big C spent 25 million baht on its "Check price" campaign and launched a new TVC advertisement that reinforces the attraction of Big C's selling the high-quality
products at the lowest prices in the market.
"As Big C continues to be a price leader, we will continue to share with our customers an exceptional range of products at the lowest prices through the "Check Price" campaign that has run for three years. Big C is determined to further strengthen customer loyalty and attract new customers all the time. One way that we achieve this loyalty is by constantly monitoring the prices of products at all our competitors' outlets while ensuring that no competitor within a distance of seven kilometers from any Big C store offers lower prices on these products. All of these goods are labeled with this 'lowest price' guarantee. Big C's customers are confident that when they shop at Big C, they can expect to get a wide range of products at the very lowest prices."
Ms. Pariyanuch commented on the "Truly Low Price 3" TVC campaign which has aired since 7 August 2006. In the commercial a housewife encounters the daily difficulties of higher prices for more products, adding to the overall burden of
raising a family. The housewife appreciates the importance of carefully managing her expenditures and shopping and feels guilty if she spends more money than what is needed for the same products. At Big C, the housewife can shop with pleasure and be confident that she is getting the best value for her money with everything she buys.
Shoppers at Big can clearly see details of the very latest specials on a wide assortment of products on large banners that are conveniently displayed in each store. Additionally 'lowest price' labels are clearly marked on products to remind customers of the promise made by Big C to offer the lowest prices among all its competitors in Thailand.
In August 2006, Big C is featuring a special promotion: Buy 1 get 1 free for any product featured in Big C's brochure that offers new choices every 15 days and also includes discount coupons valued at 3,000 baht. The Big C brochures are
available at each stores' counter service area.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan "More Than Just Low
Prices" to maximize the highest value for customers at its 47 store nationwide.
For further information about Big C Supercenter, visit our Web site at
www.bigc.co.th .
For further information, please contact:
Barakorn Petchnoi or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871