Bangkok--15 Aug--Aziam Burson-Marsteller
Big C has announced that the company's net profit for the first half of the year stood at 1.1367 billion baht, while revenue was 32.265 billion baht. The company is focusing on its "Check Price" campaign to retain its status as low price leader and to build customer brand loyalty.
Mr. Yves Bernard Braibant, Chief Executive Officer & President, Big C Supercenter PLC announced the Q2/2006 operating results for the company and its subsidiaries, which reflected a net profit of 478.1 million baht, compared to a net profit of 461.7 million baht in Q2/2005, representing an increase of 3.6%. The company recorded revenue of 16.826 billion baht, compared to revenue of
15.244 billion baht in Q2/2005 or an increase of 10.4% over the same period last year. For the first six months of 2006 the company reported a net profit of 1.1367 billion baht, compared to a net profit of 989.5 million baht in the first six months of 2005, representing an increase of 14.9%. Big C's revenue in the first half stood at 32.265 billion baht, increasing from 29.01 billion baht, an 11.2% increase over the same period last year.
"The economic slowdown during the first half of this year has led to more cautious buying patterns among consumers. However, Big C's growth has remained strong and sales figures have increased satisfactorily. This is mainly attributable to the fact that Big C sells daily necessities and due to positive customer acceptance of Big C's image as low price leader. Our focus on implementing sales promotions, including for the World Cup, is another significant factor contributing to our successful increase in sales," said Braibant.
Sales in the second quarter were 14.967 billion baht, up by 9.2% from the 13.709 billion baht in sales during the same period in 2005. Rental and service income from tenants was 604 million baht, representing an increase of 17.9% from 512 million baht over the same period last year. Other income was 1.255 billion baht, with an increase of 22.7% from 1.023 billion baht over the same period in 2005. For the first six months of 2006, Sales were 28.486 billion baht, growing by 10.1% from 25.866 billion baht over the same period of 2005. Rental and service income from tenants was 1.18 billion baht, representing an increase of 18.5% from 996 million baht over the same period last year. Other income was 2.599 billion baht, with an increase of 21% from 2.145 billion baht over the same period in 2005.
"During the second half of this year, Big C will focus on our 'Check Price' marketing campaign, which reflects our leadership in pricing. Under the campaign, we will examine our product prices on a daily basis to guarantee that Big C products are cheaper than or equal to our competitors' prices. Customers, therefore, will shop at Big C with confidence, which, in turn, will build brand
loyalty," added Braibant.
"While consumers are more cautious about their spending, our exclusive price assurance promotion will make sure that Big C's prices are cheaper than our competitors' prices. We also sell house brand products for 10-15% less than brand products to give consumers an alternative that delivers the highest level of value at more reasonable prices. These efforts are intended to best serve all of our consumers," concluded Braibant.
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer good trade operator under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan "More Than Just Low Prices" to maximize the highest value for customers at its 47 store nationwide.
For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Barakorn Petchnoi or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871
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