Bangkok--18 Aug--Thana Burin Asia Pacific
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True reinforces its leadership in convergence solutions and lifestyle enabling by launching TrueLife@Thonglor as “The First Free Hi-Speed Music Download Caf? in Thailand.” Those who love coffee and music will be thrilled that they can download their favorite songs via Hi-Speed Internet access while enjoying the finest coffee from True Coffee gourmet Italian food and ice cream inspired by Spicchio in a trendy and stylish setting. Customers will have great fun at the first type of new music community in Thailand which will also become a Jam Session pub presenting great concerts in Jazz, Funk & Soul music genres on Friday and Saturday nights.
According to Mr. Supachai Chearavanont, President & CEO of True Corporation Plc, TrueLife reinforces True’s vision to become the leading online lifestyle enabler by innovating new services for all customer groups. True brings together its latest technologies in TrueLife shop in order to make it a center or community for all customer groups. Each shop has an outstanding feature differentiated by the location and the lifestyle around that area. The 22nd branch of TrueLife is now open on Thonglor Street under “The First Free Hi-Speed Music Download Caf? in Thailand” concept. This branch is poised to become the lifestyle center for people around the Thonglor area. It can serve as a meeting point for friends in a homely atmosphere where music can be digitally downloadable via MP3 / True Move mobile phones. Customers may also view live broadcasts of their favorite artists via Hi-Speed Internet at 4 Mbps while enjoying the fine coffee from True Coffee or savoring the gourmet Italian food and ice cream inspired by Spicchio.
TrueLife@Thonglor is outstanding in becoming the first new kind of music community in Thailand of this type. Customers can enjoy live jazz on Friday and Saturday nights from 21.30 to 01.00 hrs. which we will change the mood from an ordinary music caf? to an exciting pub with concerts from leading artists in jazz, funk & soul. Customers can also watch live concerts via www.trueworld.net and select their favorite songs via www.truelife.com ; also they can see their favorite artists in person at the shop starting on August 25.
To further enhance the venue as an all-rounded music community, True has collaborate with Boyd Kosiyapong, a renowned artist, to compose special songs compiled in “Kunksanova” — an album co-produced by Kunk. This music content will be exclusive to TrueLife@Thonglor only and will not be available in CD but can only be downloaded free via Trueworld.net. Furthermore, there will be a song playlist of Love Is which will change every month in all 22 branches of TrueLife and True Coffee.
TrueLife@Thonglor also offers services that fulfill other lifestyles because patrons can check their e-mail via Wi-Fi by True Move. A team of dedicated “IT friends” at the ICT counter is always ready to advise and update customers about the latest hi-tech products such as the latest mobile phone models, innovative multimedia devices or about bill payment via True Money service.
“The latest addition to our range of lifestyle shops clearly reflects True’s vision to become the leader in solutions for convergence lifestyles. We are confident that TrueLife@Thonglor will fulfill music lovers’ lifestyles and will become a landmark for the music community,” Mr. Supachai concluded.
For more information, please contact:
PR Department, True Corporation Plc
Pimolpan Siriwongwan-ngarm
Tel: +66 (0) 2699 2772 Email: [email protected]
Wipada Isara
Tel: +66 (0) 2669 2778 Email: [email protected]
Prodpran Sernvongsat
Tel: +66 (0) 2669 2774 Email: [email protected]
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