Bangkok--21 Aug--BhumPR Aiming to be the No1 customer-oriented company for non-banks EASY BUY Public Company Limited, one of the leading financial consumer companies in Thailand, extended its business by introducing a new revolving loan business named Umay+ (Umay Plus) and offering latest and innovative technology of ATM and EASY Tele Cashing System to serve customers more of convenience. To celebrate 10th year of business in Thailand, EASY BUY announced its commitment to bring new financial service to serve with variety of needs for customers and at the same time upscale the quality of service beyond customers’ expectation with objective to be the No1 customer-oriented company for non-banks Mr. Chatchai Lertbuntanawong, Executive Officer — Information Technology Group of EASY BUY Plc, said the Umay+ card would respond to customer needs in terms of both function and emotional relevance. Not only convenience offering, EASY BUY also focus on developing the products to be much closer with consumers. Umay+ card will bring flexibility and manageable life for its customers. The service will begin nationwide on August 17, 2006. “Umay+ is the card for people who have dreams. Umay rhymes with ‘yume’ in Japanese, which means dreams, and it is in line with our commitment to help realize the customers’ aspirations. We believe that the Umay+ card will help make daily life easier for our customers, so they can make their future come closer and their dreams become reachable.” According to Mr. Chatchai, the target customers of the Umay+ card are new generation aged 25-55 who earn at least 10,000 baht monthly and lead a trendy and aspiring life. The advantages of the service are: - Revolving credit line - The used amount that a customer has paid, will be revolved back to his or her account, which will naturally provide a financial security whenever they need. - Cash withdrawal through EASY BUY ATM - Customers can use the card to access cash at 100 EASY BUY’s multi-function cash machines. EASY BUY is the first company in Asia to use these machines that cater to cash withdrawal, repayment, give a change in banknotes. - Easy Tele Cashing (ETC) services - Customers are able to request cash via a phone call at EASY BUY’s Call Center telephone number: 02-695-0000. Money will be transferred to their own bank account within three days, without cost of money transferring. - Offering 3 choices of payment dates - for customers’ flexibility and manageable life on financial status. EASY BUY offers extinguish privilege interest rate and credit usage fee starting from 24% annually, with free of initial fee, annual fee, and money transferring charge. In addition, customers can also choose to repay at their minimal payment amount, pay more (at any amount) or total sum. Those who apply for the card during August 17 to October 31, 2006, will be entitled to 0% repayment interest and credit usage fee for the first month once after applications has been approved. To be the leading of innovative idea, the company has also created two animation characters, Momoko and Baku, to build product recognition via a series of TV commercials. Momoko is a young modern woman who is confident, aspiring and lively, representing EASY BUY’s customers. Baku, representing EASY BUY and its companionship for its customers, is an extraterrestrial creature who secretly helps Momoko realizes her dreams. For the first time in finance business, the TV commercial will be created with the analog 3D animation technique and will tell stories of ‘missing dreams’ that result from financial problems, and then the Umay+ card will help make dreams come true. To celebrate 10th anniversary in Thailand, EASY BUY announced its four commitments; to bring new financial services to serve with variety of needs for customers, to develop variety of promotion, to upgrade quality of services beyond customers’ expectation, and to deliver more social contribution activities. As a result of the commitments, Umay+ card has launched to prove that EASY BUY has delivered its promise and turn into actions. “Recently, we have established the Easy Smile Team of more than 250 professional advisory staff at our 78 branches to provide advice on our products and services, interest and term of payment, and to receive complaints from the customers. We also planned to renovate our outlets to offer more advanced and convenient services, and to maintain our strong point as a non-bank consumer finance provider that can best satisfy customer’s needs in this highly competitive business. Since the team began serving in March, complaints have noticeably reduced.” “EASY BUY will continue to develop our products and services to suit the needs and lifestyles of our retail customers, without neglecting our responsibility to the society. We believe that these strategies will help us achieve the leading position as one of the most trusted consumer financial advisor in the near future,” concluded Mr Chatchai. For more information, please contact ; BhumPR (PR Consultant for EASY BUY) Piyapat Popitakkul / Ekarin Petsiri / Nipon Pila Tel : 02-610-2718 or 06-789-7283 (Nipon) Email : [email protected] Click for photo release at www.thaipr.net