Bangkok--24 Aug--Penner-Madison
The American Chamber of Commerce (AMCHAM) in Thailand and the U.S. Embassy have announced the confirmation of leading American companies who intend to underscore their strong foothold in the Thai market by supporting the Buy & Visit USA 2006, which will be held from September 1-3 at Bangkok International Trade and Exhibition Center (BITEC) in Bangkok.
Having long established their top position in the competitive Thai market, three big American brands in Thailand—Amway Thailand Co., Ltd., the American International Group, Inc. (AIG), and Serm Suk Public Co.,Ltd. (Bottler of Pepsi)—are the major sponsors who will present their products and services during this three-day event. They will also be sharing their success stories meant to inspire visitors at this biggest U.S. consumer fair to be held in the Kingdom.
Revealing its humble beginning, Amway Thailand Ltd., established in 1987 on the New Petchburi Road in Bangkok, initially had only ten sales staff. Introducing a direct selling approach which has become a benchmark in marketing strategies in the Kingdom, Amway’s business grew since then and in 2005, it has already earned a sales record of 8,990 million baht while being able to reach each and every area in the country.
Amway operates its business with ‘ethics and legality’. For almost 20 years now, it has enabled people to have business of their own. Amway’s wide array of products generally fit into the health and beauty categories. Its products always outshine the competition earning it awards and recognition from the world’s leading institutions, including the United Nation in 1989. Amway also has a strong commitment to enhance strong family values.
AIG is another brand that sponsors this event. AIG, the world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In addition, AIG companies are leading providers of retirement services, financial services and asset management around the world. In Thailand, the member companies of AIG comprise of American International Assurance Company Limited (AIA), AIG Consumer Finance Group (AIG CFG) and New Hampshire Insurance Company (NHI).
AIA has been established in Thailand for 67 years, now become the leading Life insurance company providing quality products and services that meet the needs of both individuals and companies nationwide. Established later in 1997, AIG CFG (Thailand) consists of AIG Finance (Thailand) Public Company Limited and AIG Card (Thailand) Company Limited. AIG CFG has offered several financial products and services i.e. Deposit Auto Loan services, AIG Visa Credit Card, AIG Just Cash and AIG Personal Loan. Through a distribution network that extends from Bangkok Headquarters to a number of branches countrywide, AIG CFG is dedicated to a professionally serving customer needs throughout Thailand.
The latest company of AIG in Thailand is NHI. NHI has been recognized in Bangkok, while Universal Insurance Company, Limited has been recognized in up-country. NHI specializes in evaluating all kinds of non-life or general insurance risks confronted by both individual and corporate customers. ALL companies under AIG provide thousands jobs and dedicate to numerous charity activities in its commitment to strengthen local Thai communities.
A source of pride in Thailand is one company that got the privilege of becoming a Bottler of a U.S. brand that is so popular all over the world. Serm Suk Public Co., Ltd. was established in 1953 on Silom Road. It initially produced a ten-ounce soft drink under the ‘Pepsi’ logo while working along the philosophy of ‘Quality Quantity’. For over five decades, it has taken the branded product to become Thailand leading soft drink manufacturer. Today, it has 46 sales distribution centers in 40 provinces with over 300,000 stores.
Serm Suk Public Co., Ltd. currently has five factories and employs over 8,000 employees throughout the country. Ever since the first bottle came out on March 18, 1953, ‘Pepsi’ is still a very high popular beverage due to its great flavor and quality. Aside from Pepsi, Serm suk’s products include other carbonated drinks: Mirinda and 7-Up. They also have non-carbonated drinks such as Crystal water, Lipton Ice Tea, Gatorade sport drink, Carabow Daeng energy drink and most recently Tropicana Juice, all of which are the proof of the company’s strong commitment to bring fine refreshments to the Thai community.
About The American Chamber of Commerce in Thailand (AMCHAM)
Formed in 1956 under a special chamber of commerce law with a membership of eight American companies with about 60 American nationals, The American Chamber of Commerce in Thailand (AMCHAM) has grown to over 630 company members which comprise of over 1800 professionals including companies, non-profit organizations, and individual professionals. AMCHAM is one among more than 25 foreign chambers of commerce legally registered in Thailand.
About the U.S. Embassy in Thailand
The U.S. Mission in Thailand is one of the largest in the world, comprising such varied agencies as the Department of State, the Department of Commerce, the Department of Homeland Security the U.S. Customs Service, the U.S. Secret Service, the Immigration and Naturalization Service, the Drug Enforcement Administration, the Federal Bureau of Investigation, the Department of Agriculture, the Department of Defense, the Federal Aviation Administration, the Armed Forces Research Institute for Medical Science, the Centers for Disease Control and the Peace Corps . In addition to our embassy in Bangkok, we maintain a Consulate General in Chiang Mai.
The U.S. Ambassador heads the Mission as the personal representative of the President of the United States. Assisted by members of the Embassy staff, the Ambassador conducts the official business of the Government of the United States in Thailand. The Ambassador also tries to ensure that U.S. policies are better known and understood by the Thai. This includes the negotiation of treaties and agreements, the exchange of information on issues of mutual interest to the two countries, and the provision of information to the U.S. on various subjects to enable officials and citizens of the United States to better understand the attitudes and interests of the Thai. The Royal Thai Embassy in Washington, D.C., performs similar tasks on behalf of the Royal Thai Government.
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