Bangkok--25 Aug--PC & Associates Consulting
Strong Customer Demand for Comprehensive, Industry-Specific CRM Solutions To Drive Oracle’s CRM Momentum
To widen its leadership in Customer Relationship Management (CRM) across Asia Pacific, Oracle today unveiled its strategy to help Asia Pacific organisations transform into ‘customer-centric’ organisations by focusing on improving customer satisfaction and loyalty, as well as attracting new customers. This is key for organisations to achieve increased competitiveness, profitability and shareholder value. Oracle’s four-pronged strategy is anchored on delivering:
the industry’s most comprehensive CRM portfolio — combining ‘best-of-breed’ CRM functionality with deep industry capabilities;
the widest flexibility in CRM solution and deployment options — from on-premise enterprise solutions to hosted On Demand solutions;
a clearly-defined product support and development roadmap to enable customers to derive significant long-term value from their CRM investments; and,
increased investment in dedicated CRM sales, services, consulting and marketing resources to service local market growth and ensure positive customer outcomes.
Oracle Sees Accelerating Momentum in Applications, Solidifies #1 Position in CRM in Asia Pacific
In FY06 (ended 31 May 2006), Oracle Asia Pacific delivered solid year-on-year revenue growth of 77% in CRM. CRM was a key contributor to Oracle Asia Pacific’s overall Applications business, which saw new license revenue grow by a record 80%. (Reported growth percentages exclude Japan, Siebel and Retek)
Following its acquisition of Siebel, Oracle has continued to build on Siebel’s successful track record and operating model in Asia Pacific by retaining and integrating CRM expertise, as well as increasing investment in CRM resources across the region. This has been critical to ensuring a seamless interface with customers and on-going customer satisfaction across Asia Pacific.
According to global growth consulting company Frost & Sullivan, Oracle is number one in CRM in Asia Pacific, with more than 31% market share . Oracle has today more than 4,800 applications customers across Asia Pacific (excluding Japan). Of this, more than 20% are running Oracle CRM applications. Globally, Oracle leads the CRM market, with more than five million live end users and more than 150 million registered self-service users.
“With the successful integration of Siebel, Oracle is today widely recognized as the global leader in CRM,” said Paul Appleby, vice president of Oracle Asia Pacific’s CRM business. “Our strategy for continued growth and leadership is simple - we are extending our #1 position in CRM by helping customers transform into truly ‘customer-centric’ organisations. It’s all about helping our customers optimize their strategies, people, processes and technology around their customers. This is the key to delivering strong customer loyalty and retention, resulting in increased growth and shareholder value.”
Customers Choose Oracle CRM To Achieve Unrivalled Business Results
Oracle’s FY06 performance, along with the growing number of new wins and ‘live’ deployments in CRM across key industries, validates Oracle’s leadership and capability in helping customers realize significant business value from their CRM solutions. Oracle — with its extended CRM capabilities from the Siebel acquisition — now offers an unmatched depth of industry-specific experience, leading functionality, and a strong services organisation and partner ecosystem focused on successful customer outcomes.
“Organisations are competing in a global marketplace that requires them to be extremely agile and responsive, especially in managing distributed customer information,” said Appleby. “We are leading the way in innovation by combining front-office and back-office, as well as industry-specific solutions within the Oracle CRM footprint. The result of this: Oracle is gaining significant customer success and momentum for CRM across all industries and size of companies, from large enterprises to small-and-mid-sized businesses.”
Oracle’s strong FY06 performance in Asia Pacific, along with the growing number of new wins and ‘live’ deployments across key industries, validates Oracle’s leadership and capability in helping customers realise significant business value from their CRM solutions.
Oracle’s CRM customer base in Asia Pacific comprises organisations from major growth industries, including Financial Services, Manufacturing, Retail, Distribution, Travel & Transport, Communications, Media, Utilities and the Public Sector. These include well-known names such as Advanced Information Systems (Thailand), Baidu.com Inc (China), Bank of Maharashtra (India), Bank of Philippine Islands (Philippines), Bharti Airtel (India), Dongbu Insurance (Korea), HangXiao Steel Construction (China), Korea Exchange Bank (Korea), Sinosteel (China), and United Overseas Bank (Singapore).
Worldwide, Oracle has strategic deployments of its CRM solutions in all 25 of the top pharmaceutical firms, 20 of the top 25 global banks, 9 of the top 10 Telcos, 19 of the top 20 global IT firms and 7 of the top 10 manufacturing companies.
Oracle To Grow Market Share in Asia Pacific in Key Industries & CRM Solution Areas
According to Frost & Sullivan, the CRM market in Asia Pacific is forecasted to grow at a compound annual growth rate (CAGR) of 10.3%, between 2004 and 2011, to reach US$387.8 million.
Oracle’s ability to provide the industry’s most comprehensive CRM portfolio — complete with proven industry-specific expertise, choice of deployment options and extended product development and support - puts it in a strong position to address the market demand in Asia Pacific. Niche CRM vendors today can only provide limited functionality or deployment choice, on proprietary platforms.
As a result, Oracle is poised to gain market share in major growth sectors across Asia Pacific, including manufacturing, information and IT-enabled services (IT&ITES), government, telecommunications, financial services, banking and insurance.Oracle is also the leading the way in driving regional adoption of innovative CRM solutions, in areas such as Analytics, Marketing and Loyalty, Hosted CRM and Mobile CRM.
Clear Strategy To “Protect, Extend and Evolve” Customer’s Commitment to Oracle CRM Solutions
Oracle’s commitment to provide continued enhancements, extended technical support and upgrades to current applications has been well received by customers across Asia Pacific.
“Our customers have responded very positively to the Oracle-Siebel combination as they are seeing enhanced support and innovation to meet their CRM needs,” said Appleby. “Customers across Asia Pacific have welcomed the Oracle Support Policy and ‘Applications Unlimited’ program as these underline Oracle’s commitment to provide continued enhancements, support and upgrades to current applications.”
“We have also announced plans to release Siebel 8.0, Oracle E-Business Suite CRM 12.0, Peoplesoft CRM 9.0 and J.D Edwards 8.12 over the next 12 months — a significant schedule that furthers our CRM lead and provides substantial on-going value to our customer base,” said Appleby. “In addition to this, Oracle has a significant headstart over other CRM providers as the Oracle and Siebel development teams are building next-generation CRM applications based on open standards and service-oriented architecture (SOA). Customers will benefit significantly from an SOA approach, which enables modular business services and creates a truly adaptable business IT infrastructure, to deliver lower costs, increased flexibility and the ability to easily leverage the latest technologies and industry-driven solutions.”
Oracle Sets Sights on Growth Drivers in ASEAN & Thailand: Key Industries and Mid-Market
According to Frost & Sullivan, the CRM market in Thailand is forecast to grow at a CAGR of 21.1% during 2004 to 2011, generating market revenues of US$23.7 million in 2011. Oracle, in combination with Siebel, leads in this market, with market share of 36%.
“Oracle is today clearly #1 in CRM in Thailand,” said Norbert Kiss, general manager for Oracle CRM’s business in ASEAN. “The Oracle-Siebel combination has delivered the most benefits to the ASEAN region. The acquisition has enabled us to significantly expand our in-country presence, support and sales network for Siebel customers and, at the same time, offer an expanded portfolio of CRM offerings and expertise to Oracle customers.”
“We are investing heavily to fully leverage the assets of the Oracle-Siebel combination and to grow our market leadership in Thailand,” said Kiss. “We are adding resources — people, partners, product development, industry best practices — so that our customers in Thailand have access to enhanced solutions and services to maximise returns from their CRM implementations. We are actively engaging with customers in Thailand across the key industries — government, financial services, telco and manufacturing — and also in the high-growth mid-market segment, to help them build new strategies and opportunities for growth and profitability.”
About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com .
Trademarks
Oracle, J.D. Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.
The above is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.
Media contact:
Siriporn Suparuchatakarn Suchai Chelermtanasak
Oracle Corporation (Thailand) Co., Ltd. PC & Associates Consulting Co., Ltd
(0) 2696 8072 (0) 2971 3711
[email protected] [email protected]