Bangkok--5 Sep--DTAC
Happy launches Happy Online’s ‘Massive Virtual Distribution’, joining ‘Chai-Si-Ba-Mee-Kiew’ and more than 45,000 retail shops to expand online reseller network nationwide
After having gradually recruited online distributors and offered the online top-up service for 3 months, Happy Online is ready to introduce its Massive Virtual Distribution, an online airtime reseller network.
With more than 45,000 Happy Online resellers nationwide, Happy Online joins hand with Chai-Si-Ba-Mee-Kiew to turn the noodle shop’s 1,500 franchisees throughout the country into a robust online airtime reseller network. It is confident that the back-up system, developed and powered by Nokia, together with an array of attractive promotions, would substantially help increase the number of online airtime resellers. Using TVC as a new recruiting channel, Happy sets to have 100,000 airtime resellers by next year.
Thana Thienachariya, Chief Commercial Officer of DTAC, said that Happy Online’s Massive Virtual Distribution is based on the ‘Divergence’ marketing concept, which will enable the company to expand its distribution through partnership with various businesses. The concept will also strengthen the company’s relation with its partners through a well-proportioned benefit sharing policy.
“Happy has considered the collaboration with Chai-Si-Ba-Mee-Kiew as a good business opportunity. We expect that when combining our existing 45,000 resellers with Chai-Si-Ba-Mee-Kiew’s franchisees, which located right in the center of communities, Happy Online will be accessible by Happy customers nationwide. This will be the good starting point to achieve our goal of increasing Happy Online airtime resellers up to 100,000 next year. Importantly, we hope to use our Happy Online selling points as the key service distribution channels for other services in the future,” Thana said.
Chaiyod Chirabowornkul, Head of Commercial Development Unit at DTAC, said that Happy Online has focused to expand the distribution channel into the non-telecom shops with an aim to serve customers in all areas. Retail shops applying to be Happy Online resellers can add more values to their existing service while enjoying potentially increased revenue.
“Since this concept is in line with Chai-Si-Ba-Mee-Kiew’s purpose of adding more values to their franchisees, we are provided with the opportunity to access more than 1,500 franchisees of Chai-Si-Ba-Mee-Kiew nationwide,” Chaiyod said.
In addition, Happy Online has also expanded its reach into the grass-roots distribution channels, including grill-squid carts, barber shops, watch-repairing shops, and convenient stores as well as through housewives and students.
Happy has also pioneered the use of TV commercial as a tool to recruit airtime resellers by using Call Shop Co. Ltd. Apart from providing online top-up service, Happy Online will become a new marketing channel to sell other Happy electronic products in the future.
Panrob Kamla, President of Chai-Si-Ba-Mee-Kiew Co Ltd said that it is a pleasure for Chai-4-Ba-Mee-Gaew to be Happy’s partner in expanding Happy Online.
“It is the first time that we make the business collaboration with another. Both Happy and Chai-Si-Ba-Mee-Kiew have shared the same idea in developing service that offer more values to customers. Through the collaboration, our Chai-Si-Ba-Mee-Kiew franchisees will enjoy additional incomes on top of their normal earning,” Panrob said.
Happy Online is the online top-up service that allows Happy customers to easily top up their calling value wherever they are. In 3 months, Happy has gradually increased the number of its airtime resellers to more than 45,000 nationwide. Happy customers can purchase the airtime at Bt20 up to Bt800. Happy has started to provide the Happy Online service since June. From today until September 30, the first 1 million Happy customers topping up their phone through Happy Online service at the minimum of Bt20 per time will enjoy a special promotion of getting Bt25-worth of call value in return. Happy Online is now available for Happy customers at all distribution channels with Happy Online logo nationwide.
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