Bangkok--15 Sep--Hill & Knowlton
Motorola (Thailand) is gearing up to make limitless connections with the grassroots in the rural areas of the country with its massive, yet intellectual marketing activities giving access to mobile phones to those who previously could not afford it.
The scheme is to bring in ‘ultra low cost’ handsets with prices starting from as low as 1,000 Baht handsets yet with great design, optimised durability and long talk times. The range includes the Motorola C113, C113a, C118 available in both black & white and colour screen. The hero is yet the Motorola C168 with colour display, eye-catching design and integrated built in FM radio, yet at the mere price of 2,490 Baht.
“Despite the current economic slowdown, Motorola is confident in the continuous growth of the Thai mobile phone market, including in the rural parts of the country and especially with first time mobile phone buyers. All the network operators are competing fiercely with low cost call promotions; simultaneously, the necessity of using mobile phone is now almost inevitable” said Vittakarn Chandavimol, Regional Marketing Manager Thailand & Indo-China (Mobile Devices Sector), Motorola (Thailand).
Motorola (Thailand) has already begun teasing Bangkokians with the launch of a series of advertisements on public buses underlining Motorola’s family of low cost handsets. The Motorola wrapped public buses are spreading Motorola’s message to connect the unconnected from the centre of the country. This special activity is a build-up in mass target group prior to launching a new marketing activity under ‘Moto Talon Tour’.
The launch is buoyant and starts with a special co—activity to go in line with the launch of Moto wrapped buses: with FM 95 — Luk Toung Mahanakorn radio station, every week of the coming month will have one listener guaranteed to win a handy Motorola C168. The activity will last from 15 September until 15 October. To participate, listeners simply need send SMS to 481455 each time they spot Motorola ads wrapped public buses or join in with the station’s other fun activities.
“Motorola (Thailand) believes in taking music as a vehicle to bring our products closer to our consumers. Besides, we have always strived to provide the latest in technology, performance and design at the lowest cost”, added Vittakarn.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.hellomoto.com/th
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