Bangkok--25 Sep--Total Quality PR
Hong Kong Tourism Board (HKTB) partners with AXN (Ch.19, UBC), the action and adventure channel under SPE Networks — Asia, to jointly create a truly innovative, never-been-done-before programming that showcases the magnificent culturally rich as well as the excitement, action and adventure that Hong Kong offers travelers in Roll... & Action - Discover Hong Kong!
Most travel related television programming is produced in typical documentary style and created by television producers. Roll... & Action - Discover Hong Kong! is innovative in that it features the creative work of three established movie directors from the 3 hottest movie making countries in Asia — India, Korea and Thailand.
Each director has been engaged to film and produce two short “filmlets” on Hong Kong - one of which features one of three new star attractions in Hong Kong — Hong Kong Disneyland, Hong Kong Wetland Park and Lantau Experience; and the other simply their view and/or experience of Hong Kong, where the Director has been given a free-hand to express his creativity and showcase his own unique style of movie making.
From Thailand, we have been very fortunate to be able to engage renowned Thai director, Mr. Nonzee Nimibutr (Nang Nak and Jan Dara), in his very first directorial venture on television. Nonzee Nimibutr has produced two filmlets, one of which is focused on Hong Kong Disneyland and the other, his very own unique perspective of his experience in Hong Kong.
Says Mr. David Leung, Regional Director, South & South East Asia, HKTB, “Our choice of having Nonzee Nimibutr direct the filmlets was driven by the fact that he is known as the leader among a new wave of Thai filmmakers, and we were very impressed by his box office hits like ‘Nang Nak’ and the much talked-about Pan-Asian production ‘Jan Dara’ which incidentally, stars one of Hong Kong’s famous actresses Christy Chung. We are extremely pleased that he has agreed to do this project with us that will give us creative leverage in showcasing Hong Kong Disneyland to the young and family segments in Thailand.”
AXN Asia and HKTB were also fortunate to be able to secure two other directors who reflect their common passion for cutting edge filmmaking. Mr. Kwak Jae Yong from Korea (My Sassy Girl) and Mr. Imtiaz Ali from India (Socha Na Tha) who will respectively showcase their visually breathtaking & different interpretations of Hong Kong.
The end result is a production that, instead of being limited by the diversity and multitude of cultural sensitivities within Asia, capitalizes on these differences to showcase different perspectives in an interesting and entertaining manner.
The Roll... & Action - Discover Hong Kong! television campaign follows on from the highly successful campaign Hong Kong Movie Odyssey that HKTB created with AXN Asia in 2004. AXN took viewers on an exciting journey throughout Hong Kong, the “Hollywood of the East”, exploring the many famous locations of this mega city where movies - local, regional and international - have been shot.
Says Mr. Gregory Ho, VP of Advertising Sales, SPE Networks - Asia, “Our relationship with the Hong Kong Tourism Board has been a long and successful one. This year, we are proud to have been able to collaborate with HKTB in developing yet again a truly innovative approach to promoting Hong Kong that not only breaks through conventional norms but is also going to be very entertaining for our viewers to watch the different story telling styles of each director.”
Catch Nonzee Nimibutr’s inspirational views on Hong Kong together with those of Kwak Jae Yong and Imtiaz Ali starting Monday, 25 September 2006, exclusively on AXN.
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 76 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com .
For more information as well as pictures, please do not hesitate to contact:
Priscilla YipSPE Networks — AsiaDirect: +65 6260 6328 Fax: +65 6781 5839E-mail: Priscilla _Yip@spe.sony.com
Tom Van Blarcom / Ruthaiwan TanwongwanTotal Quality PR (Thailand) Co., Ltd.Tel: 0-2260-5820 Ext. 114 Fax: 0-2260-5847-8 Email: [email protected]
Click for photo release at www.thaipr.net