Bangkok--25 Sep--Hill and Knowlton Thailand
The company unveils a range of new products to fulfill consumers’ need in both performance and entertainment and expects revenues growth of 15% in consumer segment
HP today announces its new strategy, “Digital Life” to lead the consumer IT market unveiling 3 solutions; “Digital Photography”, which offers the world’s fastest printing speed at 12 seconds through SPT (Scalable Printing Technology), “Digital Home”, which introduces a range of products enabling consumers to manage, share and enjoy their digital content with mini PC comes with cool design, and “Digital Mobility”, which unveils a full suite of mobile solutions designed to meet consumers’ demand for innovatively designed products for entertainment and productivity on the go. The company expects sales of consumer segment to grow by 15% this year.
Mr. Prasert Charoonpaisal, General Manager of Imaging & Printing Group and Consumer Segment of Hewlett-Packard (Thailand) Ltd., disclosed that HP has been successfully brought digital entertainment to consumer experiences for the last 4 years. Now it comes to HP’s new marketing strategy, offer the ‘Digital Life’ to consumers today. The Digital Life strategy consists of 3 solutions which are Digital Photography, Digital Home, and Digital Mobility. These solutions will be demonstrated through the wide range of products feature with technology and design for high performance and entertainment purposes. HP is confident that the Digital Life strategy will enhance its leadership in the market and help HP to remain the trend setter in consumer IT market. It will also help grow the company’s revenue for another 15% in consumer segment.
For the Digital Photography solution, HP continues momentum behind SPT (Scalable Printing Technology) platform, a proprietary ink-based printing platform featuring a photolithographic print-head and individual inks for higher performance printing. The new printer line-up also features the world’s fastest photo print speed — high-quality prints in as fast as 12 seconds with long life color by HP VIVERA Ink. HP’s first touch-screen printer, as well as the new consumer-friendly Photosmart Express interface that makes printing easier and faster. Today HP launches 16 models of new printers to Thai consumers such as D7160 Photo Printer, HP Photosmart C6180 All-in-One and HP Photosmart B8330.
The Digital Home solution unveils products for the home designed to help consumers manage, share and enjoy their digital content by mini PC, HP Pavilion Slimline PC S Series, its first small form factor PC and the latest addition to the HP Pavilion range of home PCs. A gateway to digital entertainment, HP Pavilion Slimline PC S Series is sleek in design and compact in size, offering consumers an attractive, space-saving PC at an affordable price. HP offers consumers unparalleled breadth of choice in our range of products, design elements and technology that simplify and enhance their entertainment and work experience in the home. HP Pavilion Slimline PC S Series is small and powerful Desktop PC, includes all the power and performance of a standard-sized PC for digital entertainment in the home.
The Digital Mobility offers a full suite of mobile solutions designed to meet consumers’ demand for innovatively designed products for entertainment and productivity on the go. HP today unveils its latest handheld device and three new notebooks that are HP iPAQ rx4000, Compaq Presario B1900, Compaq Presario V6100 and HP Pavilion dv6100, realizing its vision of mobile freedom where consumers stay in touch at work and at play through seamless connectivity. All devices are easy-to-use mobility solutions with innovative designs, which reflect consumers’ personal design preferences, enabling consumers to be entertained and productive on the go. Three new notbooks, featuring HP’s sleek and innovative new industrial design, reflect consumers’ personal design preferences and lifestyles. With the launch of these four notebooks, HP has extended its line of notebooks to offer consumers breadth of choice, meeting consumers’ different needs for mobile computing and digital entertainment. The HP iPAQ rx4000 Mobile Media Companion Series boasts a smart design to enhance consumers’ mobile entertainment experience with flexible screen view options, an integrated scroll wheel for one-handed operation of applications, as well as a large 2.8-inch touch screen for quick launch of music, photo and video files.
“HP is confident that these 3 solutions will meet the right demand of today’s consumer lifestyle and fit well with their work and entertainment requirements. A broad range of our products enables consumers to select and fulfill their needs easily and efficiently no matter when they work or play anywhere at anytime,” said Khun Prasert.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com .
PR contact: Hill and Knowlton Thailand
Suphada Jaidee, Duangrat Ratanaamnuaisiri
Tel: 0-2627-3501 Fax:0-2627-3510
E-mail: [email protected] ,
[email protected]
Click for photo release at www.thaipr.net