Bangkok--25 Sep--Spring Media
Panasonic A. P. Sales (Thailand) Co Ltd launched its latest innovative water heater, “Panasonic Evolution DH -3ED1T”, featuring stylish design and functions in welcoming the coming winter.
The latest model featuring 7-centimeter slim design encompassing with Air Bubble Jet that provide air pressure to control water stream direction, electronic system that precisely control water temperature, Beat Shower that massages body through many levels of water pressure degree and Luxury Shower Head that provide six forms of water streams.
Mr.Banlue Tiragarn, Manager Merchandising Section — Marketing Department of Panasonic A. P. Sales (Thailand), said the company long been devoted its efforts to develop its water heaters and always maintain its leadership in water heater market.
From the company’s consumer survey, quality and security are the most important factors for purchasing decision. Compare to other necessary factors, the two factors accounts for as high as 50 per cent. Quality and functions came the second accounting for 30 per cent and the rest 20 per cent are other factors. The company’s main focuses, therefore, are always quality and security. At the same time, stylish design and functions are added to perfectly serve needs of the company’s consumer target.
Mr.Banlue said “Panasonic Evolution DH -3ED1T” actually has been available in the market since the last August and became the first brand that offers stylish Metallic Design encompassing with the functions that fit modern bathroom.
Main functions are as follow:
1. Digital Air Bubble Jet — Users can easily adjust water temperature from 32 to 48 degree Celsius by softly touch on LCD Digital screen. Electronics system in the function ensures stable water temperature and water pressure enabling users to consume less water compared to other water heaters.
2. Beat Shower — This function, which Panasonic is the only license owner, provides three levels of water pressure to massage users’ bodies for relaxing while taking bath.
3. Luxury Shower Head — The latest design of shower head allows users to adjust as much as six types of water streams through selection buttons at the shower head.
4. Pause Shower — This temporally on-off system at the shower head, which is Panasonic’s special feature, helps stop water draining away as high as 90 per cent enabling users to save water while taking soap.
5. Filter — The filter leach away sediment that possibly come with bath-water, preventing heater device from being blocked by accumulated sediment.
6. ELB Checker — Safety switch that automatically switch off electronics to prevent leakage of electronics transmission.
With all the stylish design and functions, Mr.Banlue confidents that this latest model covers all consumers’ needs.
By the way, overall consumer electronics market this year worth Bt86.4 billion, which Bt42.6 billion is home appliance category and the rest is value of audio visual category. The home appliance category this year is expected to grow five per cent, which would positively affect all electronic products manufacturers as a whole.
In Bt900 million water heater market, Panasonic has maintained its market leader position with 51 per cent market share last year. This year, it targets three more per cent to 53 per cent market share.
To achieve the target, the company has allocated marketing and advertising budget to ad through printed ads and magazine ads as well as arrange activities at point of sells nationwide, said Mr.Banlue.
For more information, please contact public relations department:
Chanon Khuaduang (Pookpik) Tel 084-676-7066
Phakamas Janta (Ja) Tel 084-042-9770
Click for photo release at www.thaipr.net