Bangkok--3 Oct--Hill & Knowlton Thailand
Microsoft Expands Hardware Product Portfolio Featuring Notebook LifeCam, all in one presenter mouse and Backlit Desktops to Enhance Customer Productivity and Experience
Offerings provide richer digital communication experience and ability to move between work and fun with comfort and ease
Microsoft today extends its hardware product portfolio with the introduction of 3 new product categories in the presentation devices market, the gaming category and the digital communications space together with their PC hardware. Standing out as not-just a mouse in the presentation devices market, the Wireless Notebook Presenter Mouse 8000 is a four-in one mouse which is a presenter, laser pointer, media control and high definition mouse. The digital communication space consist of the Microsoft? LifeCam NX-6000 (the company’s first webcam designed exclusively for laptop use), LifeCam VX-1000, VX-3000 and VX-6000, all optimized to provide a simple and natural digital communications experience. The company also introduces the industry’s first wireless rechargeable and backlit desktop; the Wireless Entertainment Desktop 8000, first horizontal rechargeable Wireless Laser Mouse 8000 and the perfect combination of sophistication and efficiency, Wireless Laser Desktop 6000, to provide customers the ability to move seamlessly between work and fun with comfort and ease, in ultimate style.
“Customers are demanding more sophisticated technology, increased performance, and greater flexibility and presentation,” said Ben Tan, Regional Director — SEA and Korea for Microsoft Hardware. “Our Hardware team is focused on creating an unique line of products that not only keep up with customers’ needs, but also exceed their expectations in terms of style and comfort. By designing our hardware to address these different needs, Microsoft enables customers to become more productive — whether at work or at play, whether in the office or on the road.”
Consumer Demand Drives New VoIP Accessories Optimized for Window Live With the rapidly expanding use of VoIP (Voice over Internet Protocol), consumers are demanding new solutions for richer communications experiences, even when they are on the go.
The Microsoft LifeCam NX-6000 offers the highest-resolution video (2.0 megapixels4) and still photography (7.6 megapixels interpolated) on the market. This notebook webcam is uniquely designed for mobility and durability. The LifeCam’s lens is fully collapsible and retracts inside the body of the webcam when not in use. The built-in unidirectional microphone offers unprecedented audio performance, rivaling even CD audio quality.
Also introduced today, the Microsoft LifeCam VX-6000 features a built-in noise-cancellation microphone to provide better-quality video calling to accompany its brilliant video and still photography at 5MP.
The entire line of Microsoft LifeCams features a unique set of features that simplify digital communications for Windows Live Messenger users, including a Windows Live Call Button to easily start a video call, seamless video control with the LifeCam Dashboard, and One-Touch Blogging to post LifeCam still photos to Windows Live Spaces.
New hardware desktops and mouse combine style and performance
Microsoft Hardware is evolving and transforming the desktop computing experience with the release of three new Desktops, including the industry’s first wireless rechargeable and backlit desktop, the Wireless Entertainment Desktop 8000 — along with its first rechargeable mouse, the Microsoft Wireless Laser Mouse 8000.
The Wireless Entertainment Desktop 8000 and the Wireless Entertainment Desktop 7000 are masterful combinations of futuristic industrial design and productivity-enhancing features. These stylish desktops are only an inch thick, yet are filled with deluxe enhancements that allow users to work and play where, when and how they want. Both desktops take advantage of Windows Vista to allow users to easily accomplish everyday tasks, instantly find what they are looking for and enjoy the latest in entertainment.
The desktops tap into the most innovative wireless technology with 2.4GHz Bluetooth? technology. Featuring First Connect Technology, the desktops will work on PCs right out of the box — there are no setup hassles. For added convenience, the transceiver supports a variety of Bluetooth profiles for connections to multiple Bluetooth devices. Even with multiple wireless connections, users will find virtually no interference as a result of intelligent technology that “hops” when it encounters a trouble spot.
The Wireless Entertainment Desktop 8000 is also the first rechargeable keyboard that will allow users to power both the mouse and keyboard in one easy-to-use charging station and remain fully functioning while charging. The keyboard slides under the horizontal charging station and the mouse rests on top, providing a space-saving and sturdy recharging solution. Microsoft designed the horizontal docking station based on internal research showing that users preferred that design to current vertical charging offerings.1 To enable extra convenience and enhance the entertainment features, the docking station is equipped with three available Universal Serial Bus (USB) 2.0 ports for devices such as digital cameras, MP3 players and Microsoft LifeCams.
Pricing and Availability
The new Microsoft LifeCams introduced today will be widely available in October 2006 at the following estimated retail prices:
- Microsoft LifeCam NX-6000: 4,299 (Baht)
- Microsoft LifeCam VX-1000: 1,099 (Baht)
- Microsoft LifeCam VX-3000: 1,999 (Baht)
- Microsoft LifeCam VX-6000: 4,299 (Baht)
The new Microsoft Desktops introduced today will be available at the following estimated retail prices:
- Wireless Entertainment Desktop 8000: 13,xxx (Baht) (January 2007)
- Wireless Entertainment Desktop 7000: 8,xxx (Baht) (January 2007)
- Wireless Laser Desktop 6000: 4,xxx (Baht)
- Wireless Laser Mouse 8000: 4,xxx (Baht)
- Wireless Notebook Presenter Mouse 8000 : 4,xxx (Baht)
About Microsoft Hardware
For more than two decades, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design, and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. Microsoft IntelliMouse? Explorer, which launched in 1999, earned a place on PCWorld.com’s list of “The 50 Greatest Gadgets of the Past 50 Years” as the first mainstream optical mouse that “brought gunk-free pointing devices” to a broad consumer base.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Established in 1993, Microsoft (Thailand) Limited provides world-class software that is easy to use and localized to suit the local market’s needs. It also has a compelling and consistent platform to build powerful business solutions that can scale from a notebook computer to a mainframe — class multiprocessor systems using Microsoft technology. For further information, information, please visit the Microsoft (Thailand) website at: http://www.microsoft.com/thailand .
For further information, please contact:
Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel: 0-2627 3501 ext 118
Fax. 0-2627 3545
Email: [email protected]
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