Bangkok--5 Oct--Hill & Knowlton Thailand
Thailand’s giant realtors “Ratchada City” and “Hope Land” overwhelmed by impressive sales performance of “The Statiion” Sathorn-Bangrak Over 70% of booking made within 1 week
Ratchada City and Hope Land Groups are pleased to see latest condominium project “The Station” (Sathorn-Bangrak) receive warm welcome from modern consumers as over 70% of the booking of the units happened only within a week. The companies also went ahead to unload the entire units at “Home and Condominium Fair 2006” with hopes of selling out the entire project within October 2006.
Sombat Saengrattakanjanasin, Managing Director of Station Land Co., Ltd., a joint venture company between leading property operators Ratchada City and Hope Land, whose over 30 years experience in the market has contributed to the success of the project, disclosed that the cooperation between the 2 major players was a result of careful market analysis that pointed out a lucrative opportunity in the condominium investments. “Condominiums are gaining strong popularity and The Station (Sathorn-Bangrak) is designed and built to effective satisfy the needs of modern consumers, who seek comfort and convenience in the place they live. Our policy is to concentrate on developing projects situated close to the Sky Train and the Underground routes, creating a higher degree of convenience further to buyers,” he said.
The Station (Sathorn-Bangrak) condominium project occupying an area of 3 rai 3 ngan and 87 square wah, houses up to 723 units within the twin buildings (Building A is 17 stories high with 452 units and Building B is 21 stories high with 271 units). There are studio type units (30 square meters), single bedroom type (46 square meters), and double bedroom type (58 square meters) available from as low as 1.25 million baht.
Each and every unit comes with full functionality and impeccable design. The bedroom is well laid out. There are kitchen set, shower box with safety glass of 10 mm. and swinging door and high-quality laminated wood floor. For supreme living convenience, the project has provided space for retail outlets, swimming pool, fitness center, large green area and advanced security system. The Station (Sathorn-Bangrak) is accessible to various facilities such as department stores, schools, hospitals and 5-star hotels and only within 500 meters of Taksin BTS station. “The Sky Train allows residents to travel to downtown Bangkok business districts and Lumpini Park within a short period of time and get connecting route to the MRTA at Saladaeng (Silom) to conveniently head to Sukhumvit Road, Petchaburi Raod, Ratchadapisek Raod and Rama IV Road. It is also easy to go to Sathorn Road, Narathiwas Rachanakarin Road, Taksin Road, Chareon Nakorn Road and Rama III Road. The condominium towers are just 700 meters from 2-4 entrance and exit ramps of the expressways,” he explained.
“The Station (Sathorn-Bangrak) has been launched in the past week and we received overwhelming response from buyers with over 70% booking. The reasons are being the location of the project, which is considered major prime area of Bangkok; and reasonable pricing that indeed offers great value for money. In order to continue pushing out the sales, the project was also at the Home and Condominium Fair 2006, which likewise turned out well. We should be able to finish up the first building within this month and start offering the units within the second building by next month,” he said.
Station Land Co., Ltd., is a joint venture property development company between Ratchada City and Hope Land with registered capital of 120 million baht (fully paid-up). The 2 major groups command expertise and experience of over 30 years in business and the joint venture is now under the leadership of modern executives, who understand the needs of modern consumers. The cooperation is a result of a careful analysis of marketing opportunity and condominium project presents itself as a perfect choice for medium-income consumers. The Station (Sathorn-Bangrak) is the answer to the needs of its target group, who demands comfort and convenience in life. The project commands great value following the company’s policy of developing project close to the convenient transport access such as the BTS and MRTA, which is how the name “The Station” has arrived from.
Click for photo release at www.thaipr.net