American Standard Launches “IMAGINE” in Thailand

ข่าวทั่วไป Friday October 6, 2006 11:03 —PRESS RELEASE LOCAL

Bangkok--6 Oct--Hill & Knowlton
American Standard Sanitaryware (Thailand) PCL. today officially unveiled its latest “Imagine” suite bathroom collection to an enthusiastic audience at a lifestyle themed event at Playground!, Thong Lor. Designed by Ronen Joseph the collection is inspired by his harmonizing “volume 56” concept that reflects the perfect volumetric trapezoidal geometry seen in the Egyptian pyramids.
Said Jon Rigg, Managing Director of American Standard Sanitaryware (Thailand) PCL, “In responding to the increasingly discerning tastes of our Thai consumers we are bringing the very latest designs and technological innovations to the local market as soon as they are available. The American Standard “IMAGINE” suite represents both a stylish elegance and a harmonized ergonomically based design, which we are able to bring to our Thai customers at this time.”
The “IMAGINE” suite perfectly reflects American Standard’s commitment to providing total solutions to its Thai consumers which combine both superb design with functionality and technology. “To respond to the demand for better bathrooms American Standard has commissioned world-class designers to produce the perfect blend of design, function and technology. The “IMAGINE” is surely proof positive of the “Design Solutions by American Standard” said Krit Matatratip, Marketing Director of American Standard Sanitaryware (Thailand) PCL.
The new luxury suite provides an affordable solution for style seekers that incorporates a host of design elements and innovative features. Consisting of a complete bathroom set that includes wash basin, bathtub and toilet, the “IMAGINE” suite also incorporates American Standard’s IDEALFLOW technology that overcomes traditional overflow problems. The ergonomic bathtub with a backrest massage features a special LED Touch Panel for safe feature control while an ozone and disinfection system provides an additional level of hygiene. A special slow closing toilet bowl lid provides extra convenience for children and the elderly.
About American Standard
American Standard Sanitaryware (Thailand) Public Company Limited was established in 1969 with the aim of opening a manufacturing plant to produce premium quality bathroom products to meet the domestic market demand under the “American Standard” trademark. The company also expanded its manufacturing to include acrylic bathtubs, fittings, shower enclosures and related bathroom accessories.
American Standard is a leader in the development of production standards in Thailand as well as having established industry leading installation and customer service practices. The company is a leading manufacturer and marketer of bathroom products and designs, offering the market more than 100 different models.
About Design Solutions by American Standard
‘Design Solutions by American Standard’ responds to the consumer trend that aesthetics is becoming more important in reflecting personal lifestyle. ‘Design Solutions’ offers bathroom suites that consist of toilets, wash basins, bathtubs, and faucets by world-class designers such as Marc Newson, David Chipperfield and Ronen Joseph for international lifestyle. American Standard provides not only trendy bathroom suites but also hygienic high-technology. This is to guarantee total design, style and hygiene in all American Standard bathroom collections.
For more information please contact:
Dutduan Russamee/ Wiriyaporn Tantinipankul
Hill & Knowlton Thailand
Tel. 0-2627-3501 Ext. 114, 208
Mobile phone 0-8-1855-2524, 0-8-6564-6355
Email:[email protected] /[email protected]

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