Bangkok--6 Oct--KTC
KTC, the leading credit card and consumer finance company of Thailand, is running a marketing campaign titled “Everyone is envious.” in collaboration with top gas stations, restaurants and department stores. New members sought throughout Chiang Mai in October. Existing clients to enjoy exclusive activities at KTC booth in Chiang Mai Money Expo plus “100 Baht rollback for every 1,000 Baht spent” promotion. Brand new electric appliance auctions from 999 Baht, three days in a row, from October 13 to October 15 at Chiang Mai University Hall. Proceeds of which will be donated to Chiang Mai Coordination Center for The Protection of Child and Woman Rights.
Mr. Niwatt Chittalarn, President and Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, said “It is our wish to expand our regional markets. From the success of the marketing campaign we ran in the northeastern earlier this year, we could determine that regional markets still have the potentials to grow significantly. This is because of the lifestyles adopted by consumers in the provinces are becoming more similar to city dwellers. They have spending power and require efficient financial tools which empower them with daily benefits not available with cash transactions.”
“Therefore, we are making the most out of our presence at Money Expo in Chiang Mai by running a campaign titled “Everyone is envious.” in collaboration with business partners such as gas stations, department stores, restaurants, electric appliance manufacturers and distributors. This is to give residents of Chiang Mai and nearby provinces the efficient financial tool for their daily use, not to mention the chance to win prizes after prizes from us. The effort will expand our client base and encourage spending in this last quarter of the year.”
“The marketing campaign we have devised for Chiang Mai is comprised of two main part. Firstly, new application service at KTC Touch, Central Plaza Chiang Mai-Airport, Big C, Carrefour and Central Kardsuankaew, from now until October 15, 2006. KTC credit card and personal finance applicants will receive a KTC Chic bag. Applicants of KTC 24 privilege card, for only 100 Baht a year, will be immediately entitled to Happy Sim and a few other gifts. They will also stand the chance to win one of the 2,000 prizes which include 21” televisions, CD players, MP3 players and restaurant gift vouchers. The event at Central Plaza Chiang Mai-Airport from October 6 to 8 will be attended by famous actors: Wee-Weeraparp Suparppaiboon and Um-Athichart Choomnanon.”
“Alumni and faculty of Chiang Mai University will also have the chance to celebrate the 46th year of the institution with KTC-CMU Alumni VISA credit card. The alumni association will be granted contribution of 300 Baht per one approved application in support of their cause. And one Forever Rewards point will be given for every 25 Baht spent via the card. Members can use 3,000 Forever Rewards points in place of 300 Baht cash when purchasing goods or services at establishments where Forever Rewards logo is on display or as contributions to the alumni association. They will also enjoy privileges and discounts all year long at establishments where Make Sense logo is on display.”
“Secondly, 100 Baht rollback for every 1,000 Baht spent promotion. Simply collect sales slips issued for KTC credit card transactions anywhere in Chiang Mai from now to October 5, 2006 and produce them along with credit card and identification card at KTC booth inside of Money Expo at Chiang Mai University Hall during 12:00PM and 02:00PM or during 05:00PM and 07:00PM. For every 1,000 Baht indicated in the sales slips, you will have the choices of 100 Baht PTT voucher, 100 Baht Fuji Japanese Restaurant voucher, 100 Baht Happy and KTC or Happy call credit or 100 Baht discount on Ticket To Go domestic flights of One-Two-Go by Orient Thai. Or you can collect sales slip amounting to 5,000 Baht for use as 500—2,000 Baht discount on 4-day 3-night travel packages of Hong Kong Express airlines: Chiang Mai - Hong Kong — Shenzhen for 13,800 Baht each as opposed to regular price of 14,800 Baht; or, Chiang Mai — Hong Kong — Disneyland for 15,300 Baht each as opposed to regular price of 16,300 Baht.”
“Everyone is welcome to apply for any credit card or loan at KTC booth inside of Chiang Mai Money Expo from October 13-15, 2006. More than 2,000 brand new products will be featured at only half the price during these three days. Some of these are Honda Wave 100 motorcycles with foot start and disc brakes, Samsung 29” Slim Fit televisions, Samsung home theater systems, Samsung DVD players and Samsung MP3 players. In order to be eligible, you must be either a credit card, KTC 24 or personal finance applicant having submitted all required documents at the event, KTC Touch or KTC booths at participating department stores; an applicant having been approved a loan and collecting the credit card at the event; or, a member who recommends another person to apply for and submit all required documents at the event. Anyone who applies for SMS call credit refill service with KTC credit card at the event will be entitled to a Happy Sim with 750 Baht credit as well.”
“One last special activity is auction of 50 Samsung electric appliances from only 999 Baht. The auction featuring 29” Slim Fit televisions, DVD players, 21” televisions, MP3 players, home theater systems and video cameras will be held over the course of three days by Mr. Thongchai Prasongsanti, well known actor and MC. All proceeds from the auction will be donated to Chiang Mai Coordination Center for The Protection of Child and Woman Rights to further their cause.”
“We believe that residents of Chiang Mai will benefit from their participation in our activities. Consumers elsewhere in the country will not have to wait long as we have plans to hold similar activities in other provinces as well.” Mr.Niwatt said in conclusion
For more information, please contact
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2656-5732
Fax. 0-2665-5046
E-mail : [email protected]
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