Bangkok--11 Oct--News Perfect Communication
Thailand CPI or Chumporn Palm Oil Industry Public Company Limited catches on to the alternative energy trend, getting ready to enter the Palm Diesel and Bio-Diesel market while planning to change the whole brand image to reflex a new look.
Mr.Chusak Prachyangpreeda, Managing Director of Chumporn Palm Oil Industry Public Company Limited (CPI) unveils that CPI has been in the business for over than 26 years, starting from the agricultural business, doing palm farming before expanded to the industrial business by creating a distill factory for crude palm, pure palm oil and olein oil. “CPI” brand is for industrial market while “Leela” is for household uses with mainly focused on only the Southern market. CPI has been continuously growing with annually growth rate approximately at 10-15 percents. In 2006, the production capacity has been increased from 350 Tons per day to 650 Tons per day; this makes CPI the number one in palm oil industry and being the first time of enormous performance improvement.
“CPI is currently interested in the alternative energy business as CPI has materials ready to be for Bio-Diesel and Palm Diesel. The double production capacity increased this year is making CPI an advantage over the other producers in the industry, as it will be sufficient to support both household and industry demand. Another advantage of CPI is that it was growing from the agricultural business, having its own palm planting land space of more than 20,000 rais (8,000 acres) with over than 500,000 productive palm trees; this builds CPI a good potential in the business competition. CPI is currently support clients both in the government and private sector especially for those business firms who use palm oil such as food industry and other related industries, including all types of the transportation business firms are also interest to buy CPI’s palm oil for their business as a choice of alternative energy sources” said Mr. Prachvangpreeda.
Currently, CPI is in the process of changing a new brand image base on the business direction which will be rapidly growing in the next year. Changes are including CPI’s corporate logo, all internal and external documents, staff uniform and making the organization to be more compact as well as developing additional special services in order to build confidence to customers at site and through all advertising media and public relations channels. This activity will be carried over the next year in order to support business expansion and consumers across the country.
About CPI : CPI or Chumporn Palm Oil Industry Public Company Limited is the first and the only one complete range palm oil producer in Thailand, established in 1979 with registered capital of 20 Million Baht and later registered to the Stock Exchange of Thailand in 1993 with increasing registered capital of 210 Million Baht. CPI products have been widely accepted and obtained number of certificates from institutes both in Thailand and international.
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