Bangkok--18 Oct--CPF
Charoen Pokphand Foods Public Company Limited (CPF) achieved the top award on “Management’s long-term vision” from the annual search for Asia’s 200 most admired companies surveyed by the Wall Street Journal. Also, CPF received no.2 overall category.
The overall leadership was acquired by asking readers to rate companies on five contributes: management’s long-term vision, innovation, quality, reputation, and financial soundness.
CPF has been keeping update the strategies in production technology as well as marketing techniques. Especially in the beginning of 2004, the European Union and Japan banned all chicken imports from Thailand when bird flu was occurred in the country. Then CPF has shifted to sale of cooked chicken products, which acquire to be a higher margin product and pay more concentrated on shrimp business. In adjusting the new strategies, CPF has gained more potentiality in operating the businesses. At present, CPF is the largest further processing chicken producer in the Asia and “CP” brand has been accepted globally.
“CPF is the food leader in the world market, who does not focus only in Thailand production bases, but it has also expanded to India, Russia, Malaysia, Turkey, as well as Vietnam. Furthermore, CPF has distributed the products through many channels around the world including in Asia, Europe, America, and South Africa. In other words, CPF aims to produce quality-branded products to consumers,” said Adirek Sripratak, the president and CEO of Charoen Pokphand Foods PCL. Mr.Adirek will participate in the award ceremony on November 19, 2006, Hong Kong.