Bangkok--25 Oct--PC& Associates Consulting
— Launch Acer’s “MaxMini” targeting users who look for design together with function —
Acer Computer Co., Ltd. Thailand’s number one computer vendor and Thailand’s leader in notebook market for 12 consecutive quarters (2003 to present) boast strategic plan to consecutively become No. 1 with target of 25% market share in total PC market (both desktop and notebook segments) in Thailand by end of 2006. Together with the announcement, Acer also introduces desktops PC “MaxMini” altogether 4 new models. The new model’s design concept meets maximum performance, return on investment i.e. maintenance cost, min-size space optimization which is an ideal for office table or small home theatre room. The new models are powered by Intel’s “ConRoe” Core 2 Duo processor.
“Consumer behavior has inclined to use notebook for basic computing tasks and to use desktop PC for more serious computing tasks i.e. graphic, gaming or entertainment. As a result, Acer put that to our product design priority” said, Mr. Nitipat Praweenwongwuthi, Senior Manager, Marketing Department, Acer Computer Co., Ltd.”
“The needs for desktop computers nowadays are small in size but feature high performance that suits modern office ambiences. Acer applies “MaxMini” design concept to our new desktop PC development that give maximum performance and functionality. It enables office works and entertainment that meets corporate return on investment that IT department can control costs on overall maintenance, energy saving, minimize space usage and overall company decorating theme. With as loud as 26 decibels during operating which is very quiet, Acer MaxMini’s body composes only 3 liters in volume. We believe that these concepts are answering what users are looking for in today computing and lifestyle. We are surely confident that this new announcement will continuously accelerate Acer to Thailand’s number one total PC market by end of year” Mr Nitipat added.
“MaxMini” PC that we are introducing today comprises of altogether 4 models which are Veriton 1000 and Power 2000 that suit customers in Small and Medium Business with key attributes in small-size, high performance with Intel’s VPro technology and supports Core 2 Dual CPU. The other models are Aspire L310 and Aspire L350 for Home Use segment that feature great graphic and storage performance. Users can run multimedia tasks flawlessly with Intel’s ViiV technology that enhance total home entertainment experience” said
Mr. Boonchai Dumrongwongsakool, Senior Manager, Desktop PC PM Department,
Acer Computer Co., Ltd.
“Beside these fundamental features from “MaxMini”, Acer Empowering Technology reinforces ease of use for users which comprises of; Acer eAcoustics Management, a function that controls the system fan speed and reduces the noise while operating; Acer eDataSecurity Management, a security feature that allows user to access information saved in the system securely and effectively; Acer eLock Management, an enhancement feature that maximize other peripheral devices i.e. Optical drive, floppy disk drive , USB port , Bluetooth and ports with security access code; Acer eRecovery Management, a data recovery management; Acer eSettings Management, a system that examine devices and systems including system configuration controlling; and Acer ePerformance Management, an overall performance enhancement” said Boonchai.
Availability
Acer MaxMini starts from BHT16,900.- (excludes monitor). Interested customers can order or inquire products at Acer’s reseller shop nationwide. For more information about Acer MaxMini, please contact Acer Call Center number: 0 2685 4311 or visit www.acer.co.th
*all prices are exclusive of 7% VAT*
About Acer
Acer ranks among the world's top four branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries.
Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for seven years. Moreover we have been ranking no. 1 notebook selling for 12 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th .
For more information please contact: Press Release issued by:
Ms Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd.
Marketing Executive Ms Sunisa Kaewthai
Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030 Tel: 0 2661 9700 Fax: 0 2661 9721
E-mail: [email protected] E-mail: [email protected]
Click for photo release at www.thaipr.net