Bangkok--15 Nov--Pico (Thailand)
As economic slowdown in the US and Europe is forcing foreign event marketing companies to flock to capture Asia Pacific markets, Pico (Thailand) PLC, a leading event marketing company, is making a strategic move with the launch of "Quality Value Knowledge" and asserts that in 2007 the company will further strengthen its four core areas: investors, customers, employees, and community, by focusing on "Face To Face Marketing" and "Knowledge Development", its new CEO Mr. Silchai Kiatpapan, said.
Despite the greater competition from Europe and the US in Asia Pacific region, Mr. Seanchai said Pico (Thailand) PLC remains confident that its strategic plan "Quality Value Knowledge" will be the key for success in completely achieving customers' needs with the combination of its global experience, new technology, and innovation - all of which could be further developed to best cater for customers' activities and the Thai society.
Pico is focusing on its two business principles: Face to Face Marketing and Knowledge Devleopment. Face to Face Marketing is a creation of activities that allow customers to gain direct contact with its target groups, in which the feedback could be measured instantly.
Meanwhile, Knowledge Development is to provide knowledge via learning activities for the society in the anticipation that the society will eventually become knowledge-based and the country will be developed on a strong fundamental.
Mr. Silchai added the management policy of 2007 will concentrate on four core groups: investors, customers, employees, and society.
For the investors group, the company will adhere to its best-return of investment policy. For the customers group, the company will eye on creative development of work and best service for maximized satisfaction of customers. For the employees group, the company is improving office environment to provide good atmosphere for the staff to work and learn new knowledge. More relax corners, such as sports and leisure areas, are being provided. Staff should have fun while working. They should also be inspired to come up with quality products for the customers. And last, for the society, Pico is committed to helping the society in cooperation with every sector such as working with its customers to create ongoing social activities.
Presently, Pico has a span of services covering event marketing, designing and fabrication of exhibition booths, museum exhibits, and related businesses.
It has expanded its customer base to serve financial institutions, energy, telecommunication, food and bevarages sectors. In its latest move, Pico's brand image is successfully reflected in a series of activities, such as working together with Boonrawd Brewery Co., Ltd. for an exhibit at Royal Flora Ratchaphruek 2006; building the first national knowledge museum for The National Discovery Museum Institute; building Kieng Sa Ked Energy Hall for CTCI (Thailand); remodelling plus interior design and building an exhibition hall, an office building, and conference rooms for King Pradjadhipok's Institue, building a new cafeteria for Petroleum Authority of Thailand PLC.
Pico's combined revenues for nine months at the end of July 31, 2006 increased from 503 million Baht to 769 million Baht, or a rise of 53 per cent. Its net profit grew from 23.5 million Baht to 53.4 million Baht or a 27 per cent increase from the previous period of last year.
Mr. Silchai said Thailand's event marketing will continue to grow, depending on each company's expertise and quality to satisfy a customer and win confidence. No matter how intensifying the competition from abroad is, the players in the country could adjust themselves to definitely cope with the competition.
For further information:
Khun Suvinee Pinitsapsin Tel: 02 663 3226 Ext. 66 or 084 088 8612
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