Bangkok--16 Nov--Total Quality PR (Thailand)
SPE
SPE Networks - Asia is on a roll, showcasing the boundless creativity of its creative teams to the Asia region. In this year alone, the exuberant marketing and creative services teams have bagged a total of eight prestigious medals for its outstanding and ingenious promotional campaigns of the programmes on its action and adventure channel, AXN (Ch.19, UBC), the heart of action and adventure television. In addition to the five medals awarded at Promax/BDA 2006 held earlier this year in New York, SPE Networks — Asia recently took home two more golds and a silver at Promax/BDA ASIA 2006, held in Singapore from November 8-9.
“We think B!G and the results are apparent - AXN is getting recognized on the world stage for our innovative and out-of-the-box marketing and promotion campaigns. AXN is proud to be a platform for Asia’s talent to bring inspirational and groundbreaking ideas to the media industry and to viewers in Asia,” says Ricky Ow, General Manager of SPE Networks - Asia.
Promax/BDA ASIA 2006 awards:
1. Gold Award - Best Drama Campaign - Supernatural
Clinching top honors was the creative on-air campaign for AXN’s latest runaway hit series, “Supernatural” which debuted on AXN with resounding success. As the stars of the show were the two young actors, a teaser campaign was created to target the teens and young adults, where the lead characters of the show were introduced via a stylish music video format.
2. Gold Award - Best Drama Promo — The Shield Tarot Cards
The creative use of Tarot cards was used to recap and foretell the developments of “The Shield”. The highlight of this promo is how the cards are animated to show the relationship between the characters. This promo also won a Silver award at Promax/BDA 2006.
3. Silver Award - Best Print Ad — The Contender 2
The tagline “Do you have what it takes to fight for your dreams?” together with a powerful image of a boxer, in the print visual of “The Contender”, clearly emerged as a winner in this category.
Promax/BDA 2006 awards:
1. Gold Award - Best Outdoor Static Display - LOST
2. Silver Award - Best Art Direction & Design: Topical Promo — The Shield Tarot Cards
3. Bronze Award - Best 3-D Promotional or Sales Kit — CSI: NY
4. Bronze Award - Best Online Advertising Banner — CSI: V
5. Bronze Award - Best Other Design Application Displays — CSI: NY
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 78 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com .
For more information as well as pictures, please do not hesitate to contact:
Tom Van Blarcom / Ruthaiwan Tanwongwan
Total Quality PR (Thailand) Co., Ltd.
Tel: 0-2260-5820 Ext. 114 Fax: 0-2260-5847-8
Email: [email protected]
Click for photo release at www.thaipr.net