Bangkok--16 Nov--Krungthai Card
KTC introduces new major campaign to help consumers save while they shop. “Make Every Baht Counts at New Year with KTC” is set to feature the best privileges and the most special discounts to cover six daily spending categories: auto, shopping, dining, traveling, electric appliances and furniture; plus installment option and three activities throughout three whole months.
Mr. Woravut Nisapakulthorn, Senior Vice President — Membership Marketing Department, “KTC” or Krungthai Card Public Company Limited, explained this New Year usage campaign “The figure shows that spending around the time of past New Year festival was higher than other quarters by 20%. This is because of the fact that yearend is high shopping season. It is a time when people share happiness with one another and naturally spend more than they usually do. We are well aware of this and we want to help our clients as much as we can. That is a goal we have been pursuing all along.”
“For this upcoming New Year festival, we will hold three grand activities with our partners to help our card members spend even more freely and worthwhile. Firstly, “KTC Value Pack” with double bonus of “Super Save Coupon” from now until January 31, 2007. Secondly, “KTC Saturday Fever” to make your Saturdays even more beautiful with KTC’s offerings of 50% discounts on Sumsung electric appliances or free air ticket from Bangkok Airaways from November 19 to December 23, 2006. And, thirdly, “KTC Everyday Use” which allows you to benefit more from your use of KTC credit card in all essential spending categories from now until January 2007.”
For the first activity, all KTC members who buy KTC Value Pack gift voucher for 1,000 Baht will be eligible for Super Save Coupon value at 5,000 baht from leading business partners at all participating establishments. KTC Value Pack will cover 3 daily spending categories: 1) Dinning: Value Meal - Fuji, See Fah, Sizzler, Tawandaeng, Chokechai Steak House, Sukishi, Ho Kitchen, Coffee Beans, and Laam Charoen Seafood 2) Shopping: Value Price - Central, B2S, bond POLI-CHEM, Power Buy, Verasu, Index Living mall, and Home Work. 3) Traveling: Value Trip - low-cost air tickets from 1-2 go, round trip ticket of Bangkok-Chiang Mai or Bangkok-Krabi at value price of 3,000 baht from 3,400 baht. Special price accommodations at participating top hotels of Octopus Travel, Best Western, and Allresort Thailand chains.
“KTC Saturday Fever” gives members the chance to shop and be thrilled every Saturday. Simply collect sales slips from transactions made anywhere, on anything and on any day of the week according to the conditions during weeks from November 19, 2006 to December 23, 2006 and stand a chance to win 2,800 prizes worth a total of 12 Million Baht every Saturday. Prizes from KTC include 50% discounts on Samsung electric appliances such as DVD player, 29” Slim fit TV, and 32” LCD TV, and, free round-trip Bangkok-Samui and Bangkok-Hiroshima tickets of Bangkok Airways. KTC credit card members may redeem drawing coupons at KTC Saturday Fever booths at Central Plaza Pinklao, Bangna, Rama 2 and Rama 3. Prizes will be drawn three times a day on Saturday November 25, December 2, December 9, December 16 and December 23 at 2.00 PM, 5.00 PM and 7.00 PM. To make it even more special, winners of 50% payment on Samsung electric appliance by KTC will be able to use 3,000 KTC Forever Rewards points in place of 300 Baht cash.
The third activity, KTC Everyday Use, involves benefits and discounts presented by KTC and partners to help clients save on their daily spending: fuel, shopping, restaurants, traveling, hospitals, electric appliances, discount stores and furniture. Details can be found in KTC What’s Up magazine, on www.ktc.co.th . and from KTC Phone at 0-2665-5000.
“This marketing campaign will help us nurture a long-term relationship with our members. It is expected to increase spending through card by about 15% and attract more new members with the diverse range of benefits featured. We will continue to maintain our leading position in the credit card business as a result.”, said Mr. Woravut in conclusion.
For more information:
Public and Corporate Affairs Department, Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Nutchanok Somsawat Tel. 0-2665-5048
Fax. 0-2665-5046
E-mail: [email protected]
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