Bangkok--17 Nov--PC & Associates Consulting
Accessibility of Proven, World-Class Solutions to Level Playing Field for SMBs in Thailand
Oracle today unveiled in Thailand its go-to-market strategy and a full menu of flexible customer relationship management (CRM) deployment options to help small and medium sized businesses (SMBs) realise the same powerful benefits and functionality as enterprise-CRM users. Oracle’s CRM solutions for SMBs are developed expressly to meet the unique needs of SMBs as they seek to improve customer satisfaction and loyalty, as well as attract new customers
“It’s no secret that the business and technological issues confronting SMBs are even more challenging than enterprises, because many SMBs face the same level of complexity but have to work with limited resources and tighter budgets,” said Will Bosma, vice president, Customer Relationship Management (CRM) at Oracle Corporation Asia Pacific Division. “As the CRM market leader, Oracle is committed to help level the playing field for SMBs by providing proven world-class CRM applications with the deep industry functionality and built-in business processes they need to fight fierce competition and grow revenues profitably.”
According to Gartner, the CRM market in Asia Pacific is forecasted to grow at a compound annual growth rate (CAGR) of 17.9%, between 2006 and 2010, to reach US$679.6 million . In another recent report, Gartner cites that 25% of new software will be delivered as software as a service by 2011 .
Oracle CRM Applications for SMBs of All Sizes and Budgets
Pre-built with comprehensive business process support optimised for different industries, Oracle CRM applications are available for SMBs in several options — from on-premise enterprise solutions to hosted On Demand solutions:
Oracle Siebel CRM Professional Edition, the on-premise CRM solution especially designed for the SMB customers, offers rich and intuitive out-of-the-box functionality that can minimise the need for expensive customisation and lengthy end-user training. Oracle Siebel CRM Professional Edition can integrate with a broader suite of hosted and on-premise CRM applications, providing SMBs with the maximum flexibility to cope for future growth.
Oracle On Demand for Siebel CRM, a single-tenant hosted CRM solution, delivers comprehensive enterprise CRM functionality including advanced order management and analytics capabilities, as well as deep vertical expertise supporting comprehensive business processes for 23 industries.
Oracle Siebel CRM On Demand, based on Siebel’s award-winning hosted CRM application, delivers a comprehensive CRM solution for SMBs seeking powerful sales, marketing and service functionality. Oracle Siebel CRM On Demand is both rapidly deployable and cost-effective, in a secure, hosted environment.
Oracle Siebel CRM Call Center On Demand, a call center solution built into Oracle Siebel CRM On Demand, puts world-class call centre capability within the reach of SMBs by delivering hosted voice, voicemail, email, and Web communications as a fast, flexible, and affordable monthly service. Siebel CRM Call Center On Demand is fully integrated with Oracle E-Business Suite and PeopleSoft Enterprise CRM contact center applications.
To help SMB customers fully integrate their extended enterprise with the power of CRM, Siebel CRM On Demand provides pre-built integration to Oracle business applications and other 3rd-party applications. Customers are able to get real-time front-office and back-office integration capabilities, enabling end-to-end business processes across the entire enterprise.
“Oracle continues to extend its CRM market leadership and widen the functionality gap over its smaller competitors, because we provide organisations with the widest choice and maximum flexibility in deployment options. Oracle’s flexible CRM deployment options enables SMBs to address the challenges they are facing today with a minimal upfront investment, and at the same time provides upgrade path of integrating with broader applications to cope with business growth in future,” said Bosma. “Niche CRM vendors today can only provide limited functionality or deployment choice, disconnecting from the other enterprise applications.”
Combining front-office, back-office and industry solutions, Oracle CRM applications incorporate the best features from the existing product lines and help CRM customers to accelerate their transformation towards the customer-centric enterprise. “Oracle is the only vendor that offers comprehensive end-to-end solutions integrating customer interactions with operational and financial processes with deep industry capabilities,” said Bosma.
Clear Go-To-Market Strategy to Help SMBs Achieve Maximum Customer Insight
To spur its CRM adoption amongst SMBs in Thailand and in Asia Pacific, Oracle aligns its CRM operation with a dedicated SMB team, bringing unprecedented focus to its CRM SMB business in the region. The alignment brings significantly improved focus on selling and supporting CRM solutions for SMBs.
In addition, Oracle also extends its reach to the local SMBs by leveraging the existing partner ecosystem of the Oracle PartnerNetwork SMB customers in Thailand can be able to enjoy on-ground support from Oracle and its partners.
Addressing the pressing need of Thailand’s SMBs to understand and appreciate the importance of improved customer insight in their business, Oracle is rolling out a series of customer events and outreach activities to discuss what challenges Thailand’s SMBs face as they grow, and how Oracle’s CRM applications can help address these issues.
Oracle #1 in CRM in Asia Pacific and Thailand
Oracle has established an unparalleled leadership in the CRM and SMB applications market. According to analyst firm IDC, Oracle is number one in CRM in Asia Pacific . In Thailand, Oracle leads the local CRM market with 33%, according to Gartner . Some of Oracle’s CRM On Demand customers in Asia Pacific include: RPM Solutions, Aquion, RedRock and Ndevr in Australia, and NBO Group in ASEAN. Leo Paper Group in Greater China Region has recently purchased Oracle Siebel CRM Professional Edition.
Today, Oracle has more than 4,800 applications customers across Asia Pacific (excluding Japan), of which more than 40% are SMBs, and more than 20% are running Oracle CRM applications. Globally, Oracle leads the CRM market, with more than five million live end users and more than 100 million registered self-service users.
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle visit our Web site at www.oracle.com .
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For Immediate Release
Media contact:
Siriporn Suparuchatakarn Suchai Chelermtanasak
Oracle Corporation (Thailand) Co., Ltd. PC & Associates Consulting Co., Ltd
(0) 2696 8072 (0) 2971 3711
[email protected] [email protected]
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