Bangkok--17 Nov--The Sun Intigrated Marketing Communication
Getting to Britain has never been this easy as British Airways and Visit Britain Thailand join hands for the first time to introduce value-for-money packages to the UK's top destinations with starting price of only 37,800 baht. The Best of Britain campaign is expected increase the number of tourists to Britain next year.
British Airways, the national flag carrier of the United Kingdom and Visit Britain, the UK's tourism board, and eight leading travel agencies in Thailand, today announced their collaboration to offer the "Best of Britain" holiday package. With starting price of only 37,800 baht, the promotions make going to the UK easier than ever. The Best of Britain campaign offers six tour the South East, wales (Cardiff), South West England (Bristol & Plymouth), England's North Country (Manchester Liverpool, Lake District), Heart of England (Oxford, Stratford-upon-Avon, Bristol, Bath), Scotland (Edinburgh & Glasgow).
The packages are offered at prices starting from 37,800-39,900 baht, include four nights' accommodation and return flights from Bangkok, and a shuttle bus transfer from airport to hotel in the UK (airport transfer is available for select packages only). This is the value-for-money proposition that offers a variety of products to the Thai market, showcasing regional travels to various parts of England, Wales, and Scotland.
Not only will the campaign help increase the number of tourists to Britain, but it will also help change the way tourists view the country. The campaign is aimed at changing the perception that most people have about going to the UK, that it is expensive and difficult to go. Best of Britain packages also encourage holiday makers to travel to other destinations in the UK beside London.
The Special offers from British Airways will continue until September next year. Reservations can be made at any of participating tour agents, which are Abacus Travel, Citrin, Majestic Travel, N.S. Travel & Tour, Regale International Travel, Six Stars Travel, Holiday Tour & Travel, and Travel Clinic.
The Best of Britain promotional campaign is expected to be highly received by the Thai holiday makers, the travel trade and tourists in genera, and will also be a major boost to Britain's tourism next year. For more information on the Best of Britain campaign please contact the participating travel agencies or log on to www.bestofbritain.com ; for additional information on Britain's as a destination, please log on to www.visitbritain.com
Notes:
Bokking of Best of Britain packages can be made with any of participating travel agencies listed below:
1. Abacus Travel Service 02-938-0477
2. Citrin Tour 02-391-0050
3. Holiday Tours & Travel 02-236-2600, 02-234-0031-4
4. Majestic Travel International 02-632-2000
5. NS Travel & Tours 02-246-5659
6. Regale International Travel 02-635-2450
7. Six Stars Travel Co., Ltd. 02-712-9800
8. Travel Clinic 02-971-6041, 089-799-0051
Related websites
www.bestofbritain.com
www.visitbritain.com
www.ba.com
For more information please contact:
The Sun Intigrated Marketing Communication
Tel: 0-2935-7556 ext. 101-104
Fax: 0-2530-4257
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