Bangkok--20 Nov--Oasis Media
Home Builder Association places emphasis on key policies for 2007 namely adherence to high standard and fairness to customers. This is to establish the benchmark for customers to compare among choices they have. A team will be set up to help customers affected by unethical entrepreneurs by giving advices and consulting services. This team will also help coordinate with related agencies. The efforts aim to constructively push the industry to grow and to ensure customers are treated with fairness.
Mr. Sakda Tovisudhi, the president of the Home Builder Association discloses that the association’s 2007 policies will place strong emphasis on high quality standard and assurance of fairness.
In particular, the policy will be enforced those entrepreneurs who lack ethics and exploit customers. The first attempt is to develop the high quality standard in home builder industry. The association will draft the contract and quality standard to form benchmarking criteria in home building and to communicate these criteria to customers. The standard contract will adhere to fairness customers should receive in entering home building agreement. Guidelines and initial criteria will not be formally enforced unless home builder companies and customers choose to adhere to the set standard and criteria. Standard contract will be revised after views from various angles is obtained from government official, customers and home builders companies.
Apart from the standard contract, the association will also determine the high quality standard of
a home builder company. This will become the charter that every home builder company needs to adhere to. These quality attributes will be professional standard for all home builder companies and will ensure the professionalism of all entrepreneurs. Customers will eventually have trust in the quality home builder companies. Customers will also be certain that these companies will be fully responsible for the whole assigned project. The fact that the association will assess the quality of home builder company will prevent unqualified companies to enter into home builder market without meeting required standard. Assessed price and high quality standard set beforehand by the association will ensure fairness customers will receive. Initial standard inspection and measure to weed out unqualified companies from the industry will prevent customers from being cheated and deceived.
“Actually, the purpose of the association is to lift up the standard and to ensure all players in the industry adhere to certain criteria which includes quality, fair contract engagement and standard pricing.Each member will try to improve its quality, construction technology, staff skills and competencies. The attempt will also ensure the quality of home builder companies and that the member recruitment process is careful and transparent. In the future, we do hope that this will be a stepping stone for us to gain trust from customers.” adds Sakda.
Sukda further mentions that the policy about fairness will also be implemented. Customers who have been cheated or deceived by home builder companies who are unethical will be spotted. In 2007, the association will form a team to take care of this serious issue. The team will help in coordination, giving advices to customers who are adversely affected by unethical home builder companies. Some companies are known to regularly leave the project unfinished, engaged customers in unfair commitment, to name a few. The team will as well coordinate with related government officials to speed up the process and help lessen the burden of customers.
Unethical home builder companies will adversely affect the home builder market especially when it comes to trustworthiness. The association intends to develop the market growth and will try to weed out these companies from the market. The role of the association will be clearer in this respect and the attempt will eventually strengthen the market growth. Eventually, benefits will reach customer group.
For more information please contact , K.Saranyarat Suwannakam or K.Piyaporn Chamnien
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