Bangkok--20 Nov--Hill and Knowlton
After consolidating its leadership in consumer IT with new “Digital Life” strategy —Digital Photography, Digital Home, and Digital Mobility, HP (Thailand) has recently announced the appointment of Mr. Thitaphon Boonprasit as the new market development manager of Image and Printing Group (IPG), to bring a new dimension to HP’s marketing operations in Thailand.Mr. Thitaphon Boonprasit has been with HP for 11 years. Prior to his latest appointment, he had been based at HP’s Singapore office where he played a significant role in the company’s South East Asia Channel Marketing and Marketing Services and in overseeing Asia Pacific supply products market development. He has been recognised in the industry for his success in introducing HP products to Asia Pacific, including China, India and Japan.“The IT industry in Asia Pacific has seen high competition and continual growth. Thailand is one of the countries worth pursuing with the continual launch of innovative products and new marking strategies. HP (Thailand) is the leader in the consumer IT market, exemplified by the launch of the world’s fastest printing speed of 12 seconds through SPT (Scalable Printing Technology) and the superior printing quality afforded by its “Digital Photography” solution. I will now focus on driving the marketing development for HP’s continuous leadership, here in Thailand,” said Mr. Thitaphon.Mr. Thitaphon Boonprasit has taken the helm as Market Development Manager, Inkjet Printer & Scanner, Hewlett and Packard (Thailand) Ltd., with his main responsibility in market development, sales and strategy planning for HP’s Thailand Inkjet printers and scanners business.“Mr. Thitaphon’s appointment reflects HP’s, commitment to reinforce the business value for our customers and to continually meet customer demands in both products and services,” said Mr. Prasert Charoonpaisal, General Manager of Imaging & Printing Group and Consumer Segment of Hewlett-Packard (Thailand) Ltd.“More importantly, Mr. Thitaphon extensive regional experience as manger of South East Asia Channel Marketing and Marketing Services and manager of Asia Pacific supply products market development will bring a new dimension to market development of HP Thailand,” concluded Mr. Prasert.About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.####PR
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