Bangkok--23 Nov--Hill and Knowlton
HP today strengthened its leadership in the Small and Medium Businesses (SMBs), unveiling a comprehensive line-up of new HP LaserJet, each designed to help SMBs in Thailand increase efficiency and productivity, and derive cost benefits.
The new LaserJet portfolio includes two new color Multifunction Printers (MFPs), one color single-function LaserJet printer; two monochrome single-function LaserJet printers; and one Scanjet including a scanning solution. In accordance to the worldwide sales of 100 million unit achievement, HP Thailand unveils its marketing strategy for 2007 to reach all market segments. The company expects to grow market share in Thailand to another 15%. Mr. Pongtawat Phichetlermanwong, Marketing Development Manager of HP Laser Printing, Hewlett-Packard (Thailand) Ltd., affirmed that, "with today's introductions, HP continues to deliver business printing and imaging solutions at price and productivity levels that offer customers even more value.
HP understands the unique needs of more than 200,000 SMB customers in Thailand and delivers personalized experiences to enhance their performance, regardless of their size and rate of growth", he added.
“Despite the fierce competition in laser jet market, HP remains its leadership in the market and continues innovating new products and new creative marketing activities to maintain this leading position. Recently HP has achieved 100 unit sales of laser jet worldwide, which reflect customers’ trust on our product. To combat with the competition In 2007, HP will remain its focus on SMB market and will use integrated marketing communications to reach this market including above the line and below the line activities. HP has initiated new creative marketing activities that will enhance brand awareness amongst target groups such as DIY and Indy Handmade Book project. Next year consumers will experience the new marketing activity focusing on entertainment from HP LaserJet, which is believed to excite the market,” Mr. Pongtawat said.In addition to creative marketing activities, HP continues to enhance relationship with distribution channels by offering new channel activities and sales promotions and support them for training of new HP technology."Today HP unveiled an array of solutions including the HP Color LaserJet CM1015/CM1017 Multifunction Printers series that leads the industry as the world's first entry level color laser printer with multi-functionality at a breakthrough price."The worldwide 100 million units of sales have reflected customers’ trust on HP LaserJet products in terms of quality and productivity. In Thailand, HP has current market share at 55%, grew at 12% over 2005. HP targets growth at 15% in 2007 according to abovementioned strategy.Multifunction printing with added capabilities
With integrated copying, scanning functionality the HP Color LaserJet CM1015/CM1017 Multifunction Printer series is the world’s first color in-line laser MFP to break the price barrier, delivering the power and functionality small work-teams need, without straining budget. It prints in color and monochrome at 8 pages per minute (ppm) and features an intuitive, easy-to-use control panel with 2.4 inch color graphical display (on the CM1017 model) and a two-line monochrome LCD panel (on the CM1015 model). The CM1015/CM1017 series requires only four consumables, making it easy to use and maintain. The HP ColorSphere toner included in-box, has enhanced melting and fusing features - enabling optimum toner release and better flow onto the page for more consistent color, higher resolution and a 40 percent increase in gloss levels. Along with HP’s Smart Printing Technology, printouts are optimized and calibrated to ensure that customers get consistent great print quality.
It also features a photo memory card slot. This printer series allows users to send scanned documents (such as manuals and reports) directly to the desktop or an email address, enabling better management of paper-based content in digital formats. Users can also send scanned documents to a network drive for easy archiving. The HP Color LaserJet CM1015/CM1017 MFP series also comes with the HP Marketing Assistant software to help SMBs produce in-house marketing collaterals with ease.Added capability for color single-function printers
For customers that want to replace their older monochrome printer with a color LaserJet printer or who need fast monochrome printing with reliable colour performance, the HP Color LaserJet 2700 Printer series is a simple and reliable device capable of excellent print quality and professional looking output. It allows businesses to print in monochrome at up to 20 ppm and in high-quality color at up to 15ppm. The printer comes complete with the HP ColorSphere toner which offers enhanced charge capabilities and faster melting, resulting in quality, higher gloss prints ready for immediate handling and use. It is set to deliver 6,500 pages of black printing and 3,500 pages of color. The color access control feature helps users to monitor and regulate color usage and better manage printing resources. It also comes with the HP Marketing Assistant software to help SMBs produce in-house marketing collaterals with ease. When printed on HP Color Laser glossy papers, customers get impressive and exceptional looking collaterals.High-speed and increased productivity
The HP LaserJet P3005 Printer series with an incredible print speed of 35 ppm increases office efficiency by delivering high-speed productivity for small work-team environments requiring high quality document-intensive output and low maintenance. The printer’s robust processor and expandable memory can handle large, complex files with ease. This series replaces the HP LaserJet 2420/2430 Printer series, and offers many enhancements including higher duty cycle and more memory. It also has twice the paper input capacity of the LaserJet 2420/2430 Printer series and other printer models of a lower price range. The networked devices in this series allow businesses to operate more efficiently with an advanced integrated networking feature that does not compromise performance or security. The advanced networking feature supports a broad set of operating systems and is fully upgradeable. The HP LaserJet P3005 Printer series also features Instant-on Technology, eliminating printer warm-up time and dramatically increasing the speed of the first print-out from PowerSave mode.
The HP LaserJet P2015 Printer series boosts work-team productivity by delivering high-speed printing (of up to 27 ppm), reliable and easy-to-use functionality. It is low-maintenance and ideal for smaller work-teams or single users. This printer series replaces the HP LaserJet 1320 Printer series. The HP LaserJet P2015 Printer series also features Instant-on Technology. On networked models, the integrated networking technology allows work-teams to share printer resources without compromising on performance. The HP LaserJet P2015 Printer series is a perfect choice for users requiring low-mid levels of printing (an average of 500 sheets per month), and ideal for SMBs seeking a compact and affordable monochrome printing solution.Increased productivity and great value
Compact and reliable, the HP Scanjet N6010 is a document sheet-feed scanner designed for offices without in-house IT support. The HP Scanjet N6010 offers fast, unattended duplex color document scanning with speeds of up to 36 images per minute (ipm) (18 ppm) and a 50-page automatic document feeder for increased productivity and efficiency.Business printing solutions and servicesDesigned specifically for SMBs, HP has also launched customized printing services to help achieve greater visibility across the business, stronger cost and resource control and improved quality output.Improve marketing effectiveness with HP Marketing Assistant Software. Save on design fees and print shop charges by creating high-impact, professional-quality marketing materials using HP Marketing Assistant Software — a simple step-by-step system that guides small businesses through the process of designing brochures, flyers, presentations and postcards, quickly and easily. Ideal and economical for short-run marketing projects, HP Marketing Assistant Software gives small businesses the freedom and flexibility to revise and update marketing projects on their terms. Available in English, Traditional Chinese and Korean languages. HP Marketing Assistant Software will be available from December 1, 2006, it comes free for all new HP Color LaserJet Printers.ท By providing real-time print job and print device information, HP Universal Print Driver (UPD) empowers end users to resolve issues themselves and place fewer calls to the help desk, resulting in improved printer uptime, increased productivity, and reduced help desk staffing expenses. HP UPD virtually eliminates the need for IT staff to manage individual print drivers and makes printing easy for users by providing one single driver and one interface for all networked HP printers. In addition, the driver automatically supports new HP LaserJet printers and MFPs, eliminating the need to deploy new drivers when equipment is upgraded or when the enterprise’s printing environment expands. Free Software — HP Universal Print Driver 3.0 will be available on November 1, 2006 and can be downloaded at www.hp.com/go/universalprintdriver .
HP Easy Printer Care Software provides printer maintainers in small businesses with simple, useful tools to monitor their HP printers and keep them running at their best. Easy and intuitive, the new software offers improved navigation features, improved information on supplies alerts, and advanced eSupport. For supplies purchasers, HP Easy Printer Care software lets them track supplies levels for up to 15 networked HP printers and consolidate needed supplies into a single order for online ordering through HP SureSupply. Free Software — HP Easy Printer Care Software targeted at micro and small business customers and can also be downloaded now at www.hp.com/go/easyprintercare
HP Web Jetadmin 8.1 - peripheral management software is a simple tool for remotely installing, configuring and managing a wide variety of HP network peripherals using only a standard Web browser. HP Web Jetadmin 8.1 also includes enhanced security, tools to help control access to color printing, enhanced reporting capabilities that provide print job tracking by user and by application. These new enhancements provide tangible time-saving benefits to administrators, facility managers, and IT professionals. HP Web Jetadmin 8.1 is available as a free download from www.hp.com/go/webjetadmin.
Secure Printing solutions — through biometrics user authentication system or a simple PIN code system for HP LaserJet printers. Controls the usage of all the device functions by adding a professional fingerprint enrollment or PIN code recognition system, securing its access and saving money by stopping unauthorized usage and allowing the tracking per user.