Bangkok--28 Nov--Kim Eng Securities
AIS GSM introduces its value-added SIM provided specifically for group of clients to meet with their investment needs. The company joins hand with securities business leading company Kim Eng Securities to launch a special price Kim Eng SIM to enable investors to have unlimited access into real-time stock data through Kim Eng’s website where investors can trade stocks conveniently and speedily with real time information to make investment decision.
Mr. Somchai Lertsutiwong, Executive Vice President-Wireless Service Business of AIS said, “AIS has developed new services by applying wireless technology to clients’ consumption needs. The important thing is that this technology application must cater to the lifestyles and work of the clients to enable clients to get the most benefit out of mobile phone usage. In the past, we have had Mass clients and Corporate clients. We have provided the wireless technology to those clients to make their life more convenient and also to boost organization operations for a safer and more efficient work system. AIS has been taking care of these two groups of clients continuously. However, today AIS has another group of service users who have specific needs. They are a group of stock investors who need to have an access to information on real-time basis. Normally, investors who need to see information in real time would have to sit in the trading room or look into other mediums and the information received may not be real time at all. To have access to information through cell phone is a convenient alternative, it can be viewed at any place and at any time. Originally, fee to use website to link to GPRS was 1 Baht per minute. If investors wish to monitor for 8 hours, they have to pay 480 Baht a day or pay another 3 Baht for each SMS. This has caused investors to worry about expenses”.
“Therefore, AIS has cooperated with Kim Eng to bring a strength of AIS’s intelligent network to join force with Kim Eng’s strength to come up with an application that allows clients to have access to a complete stock information, to be used with all types of equipment, to produce Segment SIM called Kim Eng SIM and Kim Eng Stock Info, a package for unlimited access to Kim Eng website’s stock information. This will be on real time basis and helps reduce cost concern. Most importantly, this package is differed from a normal stock information provision services in a way that investors can have access into stock information through mobile phone but do not have to pay service fee per one connection. You can safe cost by using this package at a special better price than that of normal usage clients”.
“For KIM ENG Stock Info service and KIM ENG SIM, the prominent features are the Intelligent Network and Data Network of AIS to provide Segment services of both the price package and applications package. This is due to AIS’s strong IP Gateway system which can separate and identify clients’ usage of GPRS to know what type of services client is using when linked into the system. This ability of IP Gateway system enables AIS to arrange suitable GPRS packages at a suitable price. AIS also has a network that covers wider areas due to speed of GPRS and EDGE. We are today launching a new marketing innovation that goes directly to the heart of clients’ need, to better serve our clients. We are certainly working with our allies in several segments and the projects will gradually be launched consecutively from early 2007 onwards.”
Mr. Montree Sornpaisarn, Chief Executive Officer of Kim Eng Securities (Thailand) Plc., said “Kim Eng, as a leading broker with highest market share has been given priority to new innovation on stock trading because the company realizes that the up to date stock information is very important for investment’s decision making. The popularity of internet trading is increasing continually. For clients who like to monitor real time stock prices (Trigger), it will make them feel like sitting in the trading room. They can watch stock prices and then send order unlimited through Kim Eng’s website. This special package which we are cooperating with AIS will enable our clients to enjoy the services that cover an access to information, sending trading orders by GPRS through various equipment such as mobile phone, Pocket PC, or PDA for the first time in Securities business history. The package is offered at a very special price to clients who currently have AIS SIM. These clients can choose the package for a price of 199 Baht per month or to choose a trial package for 49 Baht per month. Service period is 24 months. Those who wish to apply for new AIS SIM, they have a right to choose a number of their choice at a special price and other benefits. The most special is SMS service which will send information to clients’ mobile phone from Kim Eng. For AIS clients who apply to use this service but have never invested in the stock market, they can enter into Kim Eng’s KETrade program to see stock information through internet trading system which is popular among investors by requesting for temporary password for a free trial period of 14 days. Try Kim Eng’s website which contains useful information for investors. This is an additional channel of services provided to meet with a new lifestyle of investors”
Package “to see stock information real time and unlimited with Kim Eng’s website throughout the day”. Interested persons can contact Client Service of Kim Eng Securities (Thailand) Plc., at 02-658-5050 or e-mail us at [email protected]
AIS Marketing Public Relations Dept. Advance Info Service Plc.
Chinnaree Tanmanee Tel. 02-299-5814 Mobile 081-939-3218
Corporate Communications Department, Kim Eng Securities (Thailand) Plc.
Tel. 02-658-6300 Ext. 5180 ,7401 — 7403