Bangkok--29 Nov--Hill and Knowlton
Independent studies demonstrate that HP’s Officejet Pro inkjet series offers lower cost, faster speed and professional quality as compared to laser printers.Established, third party research consultancies, SpencerLab and Buyers Lab have conducted independent tests which prove that HP’s Officejet Pro inkjet series offers extremely fast, low-cost colour and black text printing, beating entry level laser printers.These speed performance comparisons and cost-per-print tests objectively reinforce HP’s position as a leader in the inkjet printing market, and reveal new standards set by HP’s Officejet Pro printer series that exceed expectations and surpass competitor laser brands:
Tests by SpencerLab found the HP Officejet Pro K550 to be 42% lower in cost per page versus the Samsung ML-1740 mono laser.
Speed performance tests by SpencerLab reveal the total print time of HP’s Officejet Pro K550 to be 47% faster than the competitor inkjet Canon PIXMA iP4200, and two times faster than the Konica-Minolta magicolour 2400W colour laser.
Buyers Lab has awarded the HP Officejet Pro K550 printer the Certificate of Reliability for successfully printing 7500 pages without misfeed or failure. Through these independent speed performance comparisons and cost-per-print product testings, HP’s inkjet capabilities have been shown to surpass competitor laser and inkjet brands.HP extends the boundaries of inkjet printing with its HP Officejet Pro series, compelling SOHO, micro and small business to rethink inkjets. HP has designed its HP Officejet Pro K550 to be the best colour printing solution under US$300 (around 7,000 baht) to meet the high-volume everyday colour printing needs of smaller sized businesses.“The HP Officejet Pro series is continuing to set a new standard for business printing, offering the 21st century small business a competitive edge in terms of low-cost colour, efficiency and professional quality,” said Mr.Thitaphol Boonprasit, Marketing Development Manager of Inkjet printer & Scanner, Hewlett-Packard (Thailand) Ltd., “The HP Officejet Pro K550 offers colour capability for the same price of a mono laser. With HP Officejet Pro, business customers can gain a competitive advantage by printing in colour. They no longer need to compromise.”As part of HP’s Rethink Inkjet strategy, the company aims to debunk the myths and commonly held misconceptions of business inkjet printers, offering to the business printing market an unprecedented performance with benefits above and beyond its laser counterparts. Myth vs. RealityHP Officejet Pro printers series successfully debunk the commonly held myths about business inkjet printing vs. lasers:
Myth 1: “Inkjet printing is not cost effective.”Fact: HP Officejet Pro printers deliver up to 30% lower cost per page (CPP) than color laser printers and up to 25% lower CPP than mono laser printers.
Myth 2: “Inkjet printers are slower than laser printers.”Fact: HP Officejet Pro K550 printers print 2 x faster than laser printers and is the “World’s Fastest Desktop Colour Printer”.
Myth 3: “Inkjet printers cannot produce laser-quality results”.
Fact: HP Officejet Pro printers use advanced printing technologies to deliver laser-beating black text quality with smoother edges and finer resolution.21st Century Printing Solutions for SOHO/Micro-businessesIDC anticipates that the IT spending growth for the Asia Pacific Small and Medium Business (SMB) market in 2006 will be a healthy 7.1% and reach a value of US$59 billion, up from US$55 billion in 2005.HP has a 39.8% share in the inkjet category as of Q206, according to IDC. As the market leader, HP believes it is important to offer a full portfolio of products that serve the various needs and preferences of consumers.Targeted at the SOHO, Microbusiness and Small Business segments in Asia Pacific, the specially designed HP Officejet Pro K550 aims to drive down costs, increase efficiency and deliver a competitive advantage through cheaper, faster high-quality colour printing. It delivers an ideal printing solution to micro and home business customers (1-9 employees) and small business customers (10-99 employees) working within an unmanaged IT environment and who have high monthly print volume requirements.HP’s Rethink Inkjet initiative will be supported by various communications activities including advertising, customer road shows, in-store educational materials, channel partner training programmes and a dedicated Officejet Promicro-site. “HP is committed to deliver solutions based on customer feedback and requirements. Research shows that customers in this high potential segment require printers that offer lower cost and breakthrough speeds combined with unmatched print quality”, said Mr.Thitaphol Boonprasit, Marketing Development Manager of Inkjet printer & Scanner, Hewlett-Packard (Thailand) Ltd.,. “Today, HP offers a viable inkjet solution to customers who previously had to choose laser for speed, quality and productivity.”About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing.
For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.####PR contact:Hill and Knowlton ThailandSuphada Jaidee, Duangrat RatanaamnuaisiriTel: 0-2627-3501 Fax:0-2627-3510E-mail: [email protected] , [email protected]
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