Bangkok--4 Dec--Hill and Knowlton
HP today unveiled its newest technologies, designed to help graphic arts professionals across the region unite their talents with HP’s unrivaled portfolio of solutions to define their digital difference, exceed customer expectations and ultimately set themselves and their businesses apart from competitors.
“HP leads the industry in developing printing and imaging solutions our customers need to stay competitive, switch on their creative uniqueness and establish a digital difference. We create solutions our customers need, open new doors and show them new ways to grow their business and impress their customers,” said Mr.Ditaporn Kongprayoon, Marketing Development Manager, Large Format Printer, Hewlett-Packard (Thailand) Ltd.
In order to provide its partners industry-defining graphic arts solutions, HP remains committed to:ท Delivering best-in-class printers, designed to meet the full range of printing needs: from photos, postcards, billboards to building wraps and printing on a wide variety of substrates;
- Providing uncompromising, reliable and long-lasting HP patented inks and media which deliver quality prints that meets your needs;
- Fast, versatile solutions that allow for high-quality, fully customisable, on-demand and short-run prints which opens doors for small, medium or any businesses in the graphic arts industry; and
- Building alliances within the industry to provide solutions, software and services which ensure that HP remains ahead of graphic arts professionals needs, guiding the evolution of the industry.It is precisely this commitment that has built HP’s strong base of customers, including Q-advertising, ASP Print Consultus Pte Ltd, Botak Signs Pte Ltd and Rastar.
Rastar CEO Kevin Despain said: “We can tie an entire campaign together, leveraging the HP graphic arts portfolio to print on a wide variety of media. The ability to cover any given geographic market with personalized direct mails, signages, banners and building wraps that brings customers in-store, where they experience a localized store campaign, creates a consistent brand experience and custom approach that no other technology portfolio can offer. The bottom line is that we are helping our customers build stronger and more profitable relationships…and that’s why we are in business.
” Providing the most comprehensive digital technology portfolioAs the graphic arts industry shifts its technology base from analog to digital, HP is best positioned to help customers in marketing, publishing, commercial and industrial printing segments develop and expand their printing portfolio. HP offers customers the greatest breadth of graphic arts solutions with it’s new additions and current portfolio:
- HP Designjet Z2100 Photo Printer series [new
] — Ideal for graphic designers, prepress/ proofing specialists and social wedding photographers who need to deliver high-quality, breakthrough colour on large-format prints and proofs. This 8-inks printer achieve consistent and accurate colour with the industry’s first-ever embedded spectrophotometer1, enabling automatic creation of ICC profiles on preferred substrates.
- HP Designjet Z3100 Photo Printer series [new
] — Suited for professional photographers, graphic designers and digital fine artists. In addition to perfecting high quality colour printouts, this 12-ink printing system is perfect for black & white prints due to the HP Quad-black Vivera pigment inks system.
- HP Photosmart Pro B9180 Photo Printer2 [new
] — Delivers precise colour for gallery-quality-durable photos and prints on a variety of media up to B+ size. It is ideal for professional and advanced amateur photographers, creative and graphics professionals.
- HP Photosmart Pro B8330 3 [new
] - Ideal for graphics professionals, small office/ home office users seeking 4800 x 1200 optimised dpi print resolution for rich and realistic photographs. Also features HP Vivera Inks that can resist fading for up to 108 years4 when used with HP Premium Plus Photo Papers and high performance 6-ink printing system.
- HP Designjet 10000s Printer [new
] — Ideal for signage shops, outdoor advertising agencies and print service providers who need the flexibility and high-productivity offered by super-wide format printing. This 104 inches wide printer creates vividly coloured, high-quality outdoor banners and signages. Weather-proof and fade resistant, the prints last up-to three years without lamination5.
- HP Indigo press ws4500 [new
] — Designed to enable label and packaging converters to cost-effectively produce a higher volume of jobs, longer print runs and maximum productivity. The HP Indigo press ws4500 enables a wide range of mainstream applications, including self adhesive labels, shrink sleeves and flexible packagings.
- HP Scitex X2 Printhead [new
] — HP’s new X2 Printhead technology has been developed to increase the productivity, quality and reliability of the next generation of HP Scitex products. Designed to leverage UV-curable inks, the HP Scitex X2 Printhead brings together proven silicon-based MEMS (Micro Electro Mechanical Systems) technology utilized in semiconductor manufacturing and innovative piezoelectric technology from HP Scitex. The result is a revolutionary printhead that delivers the high ink flows needed for high-speed printing, with outstanding print quality from every drop.
- HP Scitex TJ8500 — With the HP Scitex TJ8500’s high throughput (up to 400 sq ft/hr), durable UV inks and wide range of substrates, users can cost effectively produce either short-run or high volume jobs for a variety of applications - ranging from billboards, signage and bus shelters to indoor applications that require high print quality and legible type as small as 8-point including floor and window graphics, Point of Purchase/ Point of Sales and exhibition panels.HP Vivera Pigment Inks and Patented MediaAt today’s Graphics Odyssey event, HP unveiled a range of improved ink formulations and media.
- HP patented media — HP Collector Satin Canvas, HP Artist Matte Canvas, HP Universal Matte Canvas and HP Professional Satin Photo Paper, all designed to meet the needs of professional photographers, social wedding photographers and digital fine artists.
- HP Vivera Pigment Inks — HP Vivera Pigment Inks are developed for clarity and accuracy to provide vibrant colour, crisp lines, rich and dark text that are adaptable across a wide range of printing applications. Versatile Solutions Drive Business Opportunities Through On-demand, Short-run and Flexible Custom Prints HP’s unrivaled portfolio of industry-defining graphic arts solutions has helped establish the digital difference and expand businesses in order to exceed their customer desires and reach out to new ones.
HP’s Unparalleled Network of Alliances Facilitates the Graphic Arts Evolution HP works in strategic alliance with key industry leaders such as Adobe, DirectSmile, EFI, GretagMacbeth, Avery Dennison, UPM Raflatac, HumanEyes Technologies Limited and Hahnem?hle, to deliver solutions, applications and customised services for the graphic arts industry.About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion.
More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.####PR
contact:Hill and Knowlton Thailand
Suphada Jaidee, Duangrat Ratanaamnuaisiri
Tel: 0-2627-3501 Fax:0-2627-3510
E-mail: [email protected] , [email protected]