Bangkok--6 Dec--Total Quality PR
AXN (Ch.19, UBC), the Action and Adventure cable channel under SPE Networks — Asia, received recognition for its creativity and effort in boosting its Original Production programming pillar, with great results for both its entries in the heavily contested “Best Entertainment Programme” category at the 2006 Asian Television Awards ceremony held last Thursday, 30 November 2006.
The Man’s World Show, a magazine show created for men, won the award for “Best Entertainment Programme”; while Mondo Magic Singapore, was highly commended for its adaptation of the original format in the same category.
The Man’s World Show is the first magazine show created for men, focusing on issues that matter to men in a humourous and fun, light-hearted fashion. Irreverent and cheeky, the show combines celebrity guest interviews, gags, fashion and technology updates in an entertaining manner.
Created first for the India market, the show is anchored by Ash Chandler and Vrajesh Hirjee. These two quirky personalities liven up the show with their fast talk and quick wits, and with the help of regular figures like Nadia the Bartender, Doctor Love, and Benny the thirty-year-old virgin, they help to shed light on everything that a man wants or needs to know in a ‘man’s world’. Running themes in each episode such as ‘The Art of Seduction’, ‘Rules of Work’ and ‘Juggling Women’, keep viewers tuning in every week to get tips from the hosts, as well as other actors and actresses who come onto the show as special guests.
AXN’s other nominee in this category, Mondo Magic Singapore, was highly commended for its adaptation of the original format, using local landmarks for the magical duo’s street magic tricks and having locals and tourists involved in the production.
Ricky Ow, General Manager of SPE Networks — Asia, is delighted with the win, “For our one-year-old production unit, we cannot ask for a better start. Not only did The Man’s World Show win the ‘Best Entertainment Programme’ in Asia, Mondo Magic Singapore was also highly commended for its entertainment efforts. Both shows have a unique and bold approach in ensuring that the entertainment value is high and yet is different from what others are doing. The awards have confirmed the quality of AXN Asia, which boasts shows such as CSI, The Amazing Race and now our own Asia award-winning programmes.”
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 78 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com .
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