Bangkok--12 Dec--Aziam Burson-Marsteller
Panasonic, the creator of the world’s most innovative technologies for life, will introduce a wide range of new products with innovative features next year to generate excitement in the Thai consumer products market. Panasonic expects its sales in 2006 will reach 19,300 million baht, which represents a 16% increase over 2005. Panasonic is one of main sponsors of the 2008 Olympics, English Premier League, Asian Football Confederation (AFC) and Formula
1.According to Mr. Daizo Ito, CEO of Panasonic Group in Thailand, Panasonic expects that 2006 sales will reach 19,300 million baht, comprised of 12,300 million baht from its Audio Visual, Systems & Battery product group and 7,000 million baht from its Home Appliances product group, which represents a total amount of 116% compared to 2005 baseline sales.
Panasonics’ 2007 sales are targeted at 21,260 million baht, with 13,560 million baht from the Audio Visual, Systems & Battery product group and 7,700 million baht from the Home Appliances product group.
“Our continuous sales growth is the direct result of our marketing strategy and sales promotion activities focused on building customer satisfaction. These factors make Panasonic the better choice, attracting more customers. The ‘Super Goal Super Game’ campaign during the World Cup also boosted sales,” said Mr. Ito. “Throughout 2006, we have regularly rolled out new products and arranged activities to fit all of our customers’ lifestyles. This has resulted in successful sales, and we are committed to ensuring the highest customer satisfaction by launching new innovative products that broaden our customers’ worlds through the ‘Panasonic ideas for life’ concept.”
During 2007, Panasonic plans to create market excitement and increase customer satisfaction with a broad range of new products offering outstanding features, including:
1. The world’s largest, 103-inch Plasma Display Panel (PDP), with 1080p (progressive) HDTV resolution. It delivers more than two million pixels (1920 x 1080) of performance.
2. AVCHD: a brand new 3CCD Digital Video Camera recorder that supports High Definition recording technology. The AVCHD format allows digital video camera recorders to capture 1080i and 720p signals with high resolution image playing and recording onto 8-CM DVD Media and SD memory cards. With the AVCHD system, the innovative video camera recorder is light and compact while delivering superior images and sound quality.
3. HDAVI Control: A Home Theater System that operates with one touch to make it more convenient and simple to use. Pressing a single button turns on the TV and Home Theater System, while displaying the playback image mutes the TV sound and switches to the Home Theater System, instantly and automatically.
4. High-Definition Multimedia Interface (HDMI): a standard digital interface for connecting various digital video and audio components that are part of the growing digital age. It supports superior quality, high definition images up to 1080p. It makes connecting easy by using just a single cable.
5. Inverter system for air-conditioners and refrigerators. The inverter enables the user to control the power output to allow for more energy saving. The inverter system delivers high performance with quick cooling and precise temperature control.
The innovative inverter solution for air-conditioners provides a higher level of air conditioned comfort and economical output. Experience the enhanced air quality, greater energy savings and improved temperature control.
The inverter for refrigerators offers 20% more power savings than other systems. It works quietly with only 24 decibels of noise (compared with the normal 27 decibel level) and offers faster freezing to maintain the freshness and natural taste of fresh food.
6. AQUABEAT: a dynamic water flow has the power to remove dirt particles that become trapped in fabric fibers. AQUABEAT offers triple motion water flow, 15% more washing performance and minimal fabric damage.
In addition, as one of the main sponsors of the English Premier League, Panasonic will celebrate by investing 100 million baht to launch a major sports marketing campaign that will include 1,111 prizes worth over 8 million baht. The highlight of this campaign is the chance for a customer who purchases promotional items to win a Toyota Camry or one of five package tours to see an English Premier League game. This campaign runs from now to Feb 28, 2007. Panasonic expects the campaign to increase revenue in the last quarter.
“We are confident that our many innovative new products and marketing campaigns will help us to reach our target for 2007. This reinforces our commitment to creating good things for millions of Thai consumers and rewarding them for their confidence and loyalty to Panasonic products,” concluded Mr. Ito.
For further information, please contact:
Jaruwan Vorarakthananun / Supaporn Suthamgosol
Aziam Burson-Marsteller
0-2252-9871