Bangkok--21 Dec--Ogilvy Public Relations Worldwide
Ford Thailand was named the winner of two out of 11 prestigious Thailand Automotive Quality Awards for — Outstanding After Sales Service Satisfaction for 1-Ton Pickup and Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door.
The Thailand Automotive Quality Award (TAQA) is held annually by Thailand Productivity Institute in cooperation with public sector. This year, the organizing committee randomly surveyed the opinion of approximately 7,000 car buyers nationwide. Survey topics focused on three major areas — new vehicle sales, after sales service, and buyers’ satisfaction over new vehicle quality. The survey was taken on 43 car and pickup models from 10 car makers.
Mr. Tom Brewer, President of Ford Thailand, said, “We are proud to win two out of 11 awards, making us the second-leading award winner. This achievement is a clear proof of our commitment to customer satisfaction and quality product development. The awards we won also highlight Thailand’s ability to produce world-class quality vehicles like the Ford Ranger which has been produced here in Thailand for export to 130 countries and has won many globally-recognized quality and safety awards. Ford will continue to develop our product and service quality for all Thai customers.”
Earlier this year, Ford Thailand took the top rank in the J.D. Power Asia Pacific 2006 Thailand Customer Satisfaction Index (CSI) StudySM. Ford received the highest ratings on three customer satisfaction factors: service quality, service initiation and in-service experience, all adding up to make an unparalleled service offering.
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