Bangkok--26 Dec--Star PR
Etihad Airways, the National Airline of the United Arab Emirates, has been voted the Airline of the Year in the Middle East by the readers of the leading travel catering industry publication.
The Pax International Magazine Readership Awards are the only celebration of their kind within the travel catering market, recognising excellence in performance, achievement and product development across air, cruise, land and rail
James Hogan, the CEO of Etihad Airways, commented: “Etihad prides itself on continually seeking to challenge traditional industry norms to provide the best possible levels of hospitality across our international network.
“With cuisine being such a fundamental part of the Etihad travel experience,” he continued, “it is a wonderful honour to be recognised in such a key industry title and this award — one that is voted for by travel professionals — is an achievement that we value greatly.”
The airline’s innovative approach to food services was singled out as a key factor in its success, reflecting the strong service philosophy which has always been at the core of Etihad’s developments.
From the outset Etihad identified the importance of ensuring its high standards are reflected as much in the quality of cuisine, the element of choice, the flexibility of meal arrangements and the level of service as the meal presentation and d?cor.
One of Etihad’s key features is that its menus are tailor-made according to a variety of factors, including the flight destination, the length of flight and the Guests’ profile, in order to determine the best possible menu options for that particular flight.
“As Etihad’s global network continues to grow, we will look to broaden our on-board cuisine still further to reflect the ongoing expansion of our worldwide destinations,” added Geert W.Boven, VP Commercial for Etihad Airways.
“With the introduction of further ‘fine dining’ elements and menu concepts within our new routes, including our unique Meze and Tapas-style menus which took to the skies on October 26 with our daily Abu Dhabi — New York service, we are confident that Etihad will continue to stand out as an industry leader in this field.”
Another attribute evident in Etihad’s catering is its “fresh obsessed” focus, with a clear emphasis on serving freshly harvested and locally available fruits and vegetables to ensure the highest quality meal experience.
Hogan concluded: “As the world’s leading new airline, Etihad has already achieved impressive milestones in its three years of operation. For this recognition of our ongoing commitment to come in the same week as celebrating our third anniversary is further evidence of the tremendous impact that our quest to be the perfect host has already had on the travelling public and aviation industry alike.”
Etihad Airways currently flies 14 times per week from Bangkok to Abu Dhabi with two flights a day, providing swift and convenient onward connections to the airline’s fast growing global network of 37 destinations.
For further media information, please contact
Kesama Trairattananusorn
Star PR Co.,Ltd.
Tel: 02-653-5055 Fax 02-653-5117
E-mail: [email protected]
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