Bangkok--8 Jan--AirAsia
AirAsia, Asia’s leading and award winning low fare airline kicks off the New Year with a major marketing bang. The airline is launching the biggest regional marketing campaign by offering 1,000,000 free* seats for all its six (6) hubs primarily in Malaysia (Kuala Lumpur, Kota Kinabalu, Kuching, Johor), Thailand (Bangkok) and Indonesia (Jakarta). All free* seats will be available for online booking only.
Kathleen Tan, Executive Vice President-Commercial, AirAsia Berhad, said, “This is the second major regional free* seats campaign we are launching and the timing is perfect to coincide with Visit Malaysia Year 2007. Our previous free* seats campaign launched in 2005 generated overwhelming response and has enabled many to experience flying for the first time. With our rapid expansion and ongoing brand new Airbus A320 fleet roll-out, we expect our capacity to grow by 70% with added frequencies and more new points connected within the ASEAN and Southern China region. At AirAsia, we remain truly committed to our brand promise of “Now Everyone Can Fly” with our second massive free* seats campaign. Our website airasia.com is surfed by online visitors from over 180 countries, making it the most highly searched and highly popular e-commerce booking engine. We are confident that this regional online marketing campaign will stimulate even more people to fly.”
Kathleen adds, “A RM2 million regional advertising budget is in place to aggressively promote this 10-day campaign in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Macau, China, Philippines, Brunei, Cambodia and Myanmar.”
Free* seats are based on first come, first served basis. Over 80 routes that AirAsia flies across 10 countries will be available for free* seats bookings. This massive regional campaign will be launched to the public online at www.airasia.com for the booking period between 10 January to 19 January for travel between 1 April to 27 October 2007.
Kathleen further adds, “As the AirAsia brand continues to evolve in the region and low fare travel becomes more popular, this free* seats campaign is our way of saying a big thank you to our guests. With 50 aircraft in place and more Airbus A320 rolling out this year, we have recently added more new points from our two newly set up hubs in East Malaysia by adding direct flights connecting Sabah and Sarawak to Penang for the first time, new direct flights from Kota Kinabalu to Macau, Bangkok to Langkawi, Jakarta to Kuching and with our plans to expand further to Indo China region and Southern China, the timing is opportune.”
AirAsia expects high internet traffic during this major online free* seats campaign and tips are available on the website on how to best secure free* seats, failing which super low fares are still available so log on to www.airasia.com !
HOW TO GET AIRASIA‘s 1 MILLION FREE* SEATS
Booking Period: 10 Jan to 19 Jan 2007
Travel Period: 1 April to 27 October 2007
WHERE TO BUY: Purchase online at www.airasia.com
For further information, MEDIA please contact:
Janet Leow Sherliza Zaharudin
Senior Executive — Media Relations Asst. Manager
Corporate Communications Corporate Communications
My Office No : 603 8660 4265 603 8660 4264
My Email No : [email protected] [email protected]
Andrea Liong
Executive — Media Relations
Corporate Communications
603 8660 4287
[email protected]
Click for photo release at www.thaipr.net