Bangkok--16 Jan--Hill & Knowlton
DHL, the world’s leading express and logistics company, today launched its value for money marketing campaign, DHL Big Surprise!, aimed at rewarding and thanking DHL Express customers for their loyalty.
An industry first, the 10 million baht DHL Big Surprise! campaign allows DHL customers to enjoy big rewards while making use of the products and services offered by the best- in-class logistics and express provider.
Herbert Vongpusanachai, Managing Director, DHL Express International Thailand, and Indochina Region Manager, DHL Express, said, “DHL constantly strives to provide our customers with innovative products and services to facilitate their business. Today’s launch reflects our continual commitment to offer value for money in response to their needs through global presence.”
The reward program comprises a first and second reward. The first, ‘More shipments, More rewards’, offers various prizes for account customers such as EGV/Major movie tickets, Central/DHL gift vouchers, Express Way tickets, SHARP microwave ovens, Nokia mobile phones, CANON digital cameras, and PANASONIC LCD TVs. The second, ‘Lucky draw from every Air Waybill’, allows both cash customers and account customers to have a chance to win one Honda Jazz, worth 680,000 baht, as well as four Honda Phantoms, worth 85,000 baht each.
“This campaign will strengthen our market leadership in the express and logistics industry, and develop our efficiency in the way we serve our customers. We will focus on differentiating DHL from others by providing not only innovation in service and products, but by understanding and rewarding our customers to make them feel that interacting with DHL is easy. So, we will make this a cornerstone of our approach to serve our customers and to strengthen our customer base in the year 2007,” Mr Herbert added.
The DHL Big Surprise! campaign will run from now to 30 April 2007. All winners can redeem prizes until 16 July 2007. Interested account customers can apply to participate or call to enroll in this program through the DHL Promotion Center at 0-2277 6060.
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