Bangkok--18 Jan--Hill and Knowlton
The company seek to gain market share from copiers with the launch of its new multifunction printers
HP today points out the needs on printing in corporate and enterprise is higher than copying. The company is introducing new three models of it multifunction printers to penetrate into corporate and enterprise markets. Key advantages of these products are advanced printing technology with comprehensive printing solutions such as Finger Print, Megatrack, Universal Print Driver, and HP Web Jetadmin. HP foresees continuous growth trend on printing-base multifunction that will replace copying-base multifunction in the future as a result of its benefits to users in terms of efficiency, productivity, and cost control.
According to Hewlett-Packard (Thailand)’s General Manager of Imaging and Printing Group and Consumer Segment Prasert Charoonpaisal, as the world’s leader in imaging and printing market, HP has done researches to develop and introduce new printing technology into the market such as Scalable Printing Technology for inkjet printers, providing the world’s fastest printing speed and Instant-on Fuser for laser printers, allowing faster printing speed and higher printing quality among its kind. These have resulted in significant sales growth of both HP’s inkjet and laserjet printers.
“The recent HP’s research showed that there are increasing needs on printing in corporate and enterprise while copying is declining. This guides us market opportunity to expand our portfolio of multifunction printers into this market segment bringing in technology advantage to energize the market,” said Prasert.
“In addition to advanced printing technology, HP significantly differentiates as a leader in printing industry by offering total printing solutions to address customer needs. HP understands that key concerns of businesses today on printing are how to control cost efficiently and increase productivity. HP’s services and solutions help customers manage business information more efficiently, to gain productivity and competitive advantage. HP also plans to unveil a new ink-based printing technology, HP Edgeline, in the middle of this year. This technology is specially designed to handle the high-volume workloads of businesses. It will allow HP to raise a higher bar in printing industry as well as expand market opportunity,” said Prasert.
Go-to-Market Investments
As part of a revitalized approach to make it easier to do business with HP, the company plans to hire highly skilled sales consultants who will be dedicated to the company’s top accounts. These experts will engage customers in conversations that go beyond simple cost cutting to understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage. HP’s strategy includes establishing teams of specialists that can address customers’ broad business environments as well as their specific IT and end-user challenges. In addition to an account manager, each team will include specialists in technology, services and business processes with knowledge of the workflows, vertical applications and HP capabilities relevant to their customer’s specific needs — whether it is helping to optimize their infrastructure, manage their environment or improve their business workflows.
Mr. Pongphan Surawatchareon, Business Development Manager, Hewlett-Packard (Thailand) Ltd. said that HP additionally announced its largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes. HP’s new multifunction printer (MFP) lineup adds to the HP LaserJet portfolio, which offers the industry’s most complete set of options for both enterprise and small- to mid-size business customers. With these announcements, HP now provides enterprise imaging and printing customers with a full suite of services and solutions. Highlights include:
- HP LaserJet M3035/M3027 MFP series — Compact, affordable work team MFPs that deliver 35 and 27 pages per minute respectively with exceptional output and a convenient stapler. The new products also include the new HP Easy Select Control Panel, an intuitive touch-screen that visually walks users through procedures and assists with setup and troubleshooting.
- HP LaserJet M4345 MFP series — The next generation of the No. 1 selling device in its class, the M4345 MFP offers printing, copying, optional faxing and advanced digital sending with paper handling, finishing and the HP Easy Select Control Panel.
- HP LaserJet M5035MFP series — HP’s first and the industry’s fastest desktop, wide-format MFP. Coupled with the M5025MFP series, they provide cost-effective wide format printing and copying, faxing and stapling options, deliver 35 and 25 pages per minute respectively, with advanced digital sending and the new HP Easy Select Control Panel.
“HP will redefine business printing with its HP Edgeline Technology, which is The first-of-its-kind design architecture that uses page-wide printheads to distribute ink rapidly and precisely in one pass. With the versatility and scalability to meet many customer needs, the technology will allow HP to expand its printer business into markets such as high-volume office printing, industrial printing and retail printing solutions, which together will represent an estimated $30 billion-plus market opportunity by 2009,” added Pongphan.
HP also provides comprehensive printing solutions to customers:
- HP Web Jetadmin 8.1 now includes Report Generation Plug-in 3.1, which enables customers to conduct more scheduled reports than before and perform asset utilization tracking that aids in understanding cost of ownership and planning for future purchases. HP Web Jetadmin is key to converting information across the network to true insight that allows enterprise customers to save costs and improve efficiency.
- HP Universal Print Driver (UPD) virtually eliminates the need for IT staff to manage individual print drivers and makes printing easy for users by providing one single driver and one single interface for all networked HP printers. In addition, the driver automatically supports new HP LaserJet printers and MFPs, eliminating the need to deploy new drivers when equipment is upgraded or when the enterprise’s printing environment expands. With UPD, there's no need to install separate drivers for each print device, so access is easy and productivity improves.
- Capella Technologies’ Megatrack Agent — Capella now offers a job accounting and security solution that is fully integrated with HP Web Jetadmin, the industry’s leading management software.
“Security and cost cutting are key criteria for corporate customers when consider printers,” said Mr. Chuchart Senpanich, Solution Business Development Manager, Hewlett-Packard (Thailand) Ltd. “In addition to high performance product lines, HP has developed a portfolio of security, document capture and output management solutions and services. HP has forged relationships with top solution providers to address a wide variety of customer needs. Key solution regarding security is such as Finger Print, which a person who order print job needs to identify himself at a printer to confirm printing output. This will help protect confidentiality of printing documents. In addition, the Megatrack solution will report all printing jobs in order to help administrator to manage and control cost efficiently.”
HP Services deliver choice to customers
HP’s dedicated services teams offer a comprehensive range of services to help customers design, deploy, manage and support their imaging and printing environment. HP offers better choice with two flexible services tracks for Enterprise customers in Asia Pacific: HP Managed Print Services and HP Smart Print Services.
“By leveraging our strengths in IT and our expertise in imaging and printing, HP is best-positioned to capture, manage and deliver the intelligence that enterprise customers need to improve their business processes. This is not only about cutting costs. It’s about using HP’s services and solutions to help customers manage business information more efficiently, to gain productivity and a competitive advantage,” concluded Prasert.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com .
For more information please contact:
Hill and Knowlton Thailand
Suphada Jaidee, Duangrat Ratanaamnuaisiri
Tel: 0-2627-3501 Fax:0-2627-3510
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