Bangkok--24 Jan--PR Solution UBC-True has changed its name to TrueVisions, a move that completes True Group's vision of synergizing businesses to strengthen products and services. With a strategy that introduces new perspectives on convergence lifestyles, TrueVisions aims to reach the mass consumer market nationawide by focusing on value-added elements that fulfill their needs and different lifestyles. TrueVisions today boldly proclaims its business vision and branding outlook that goes beyond the scope of cable TV for learning. By offering more value, TrueVisions is the only source where consumers can enjoy new experiences in entertainment, lifestyle, knowledge, sports, and everything else that enhance their individual lifestyles under the theme "New Perspectives with TrueVisions." Mr.Supachai Chearavanont, President & CEO of TrueVisions, says, "TrueVisions is one of the most important businesses for True Group. With the strength of convergence among True Group services coupled with the strong brand of UBC-True, TrueVisions is ready to surge forward to cement True Group's leadership in solutions for today's convergence lifestyles. Only True Group is able to offer a complete array of services including TV, mobile phone, PC, Internet, and content on TrueVisions-UBC, in such a way that has never been offered before." The TrueVisions re-branding campaign kicks off on January 24 and will create awareness among target audiences including subscribers, the public, press, sales agents, business partners, and shareholders through TrueVisions-UBC channels, TrueVisions-UBC magazing, and other media. Moreover, the first TV advertisement will air on January 25. "The re-branding will enable our consumers to get more out of our convergence packages, including the TrueVisions-UBC True Move Free View, which allows True Move users to watch 34 TrueVisions-UBC channels for free. The compaign also ties in with the group's latest promotion which enables True Move users to subscribe to TrueVisions-UBC for only 2,000 Baht and enjoy the True Knowledge package for as long as 12 months for free. From January 23 onwards, the channels have also been rearranged to better respond to consumers' usage and lifestyles. The new website at www.truevisionstv.com offers a broader range of value-added services, including TV Guide SMS, program highlights, and schedules for movies, sports, documentaries, and entertainment. Also, subscribers get to enjoy the sneak preview clips on TrueVisions-UBC World, among many other things." "TrueVisions is targeting 50% of Thai households, or 8 million households in the country, to have TrueVisions-UBC at home within 3 years after the re-branding. This year in particular, TrueVisions will reach the mass market nationwide through innovative products and services. We will offer the additional TrueKnowledge and TrueVisions-UBC True Move Free View as the alternatives. There will be continuous synergy of group products and services along with innovative offerings. Moreover, new programs and more in-house production as well as exclusive content will be added to accommodate the Thai audience. We are providing new value-added services enabling our customers to have access to more information, more entertainment, and the most value. For our subscribers, we will offer new innovative options including IPTV, Pay-Per-View, PPM Monthly Subscription, and PPD Daily Subscription. Our distribution and sales channels will be combined to better service our customers in terms of subscriptions and after sales service all over the country." "A strong brand is a dynamic brand. I am confident that the change from UBC-True to TrueVisions will signal a new era in the information and entertainment experience, reflecting new perspectives through the best cable TV in Thailand," says Mr.Supachai.