Bangkok--25 Jan--Krungthai Card
KTC and Virgin Radio jointly introduce “Virgin 24” —a new breed of privilege card conceived for entertainment-oriented people with fun-loving lifestyles. “Virgin 24” will entitle holders to discounts on popular concert tickets, trendy music activities as well as products and services offered across the country by KTC and Virgin. Members are certain to enjoy value spending throughout 24 hours of a day when they see “KTC Make Sense” sign and to stand a chance to win “24 months 24 prizes”. Target 200,000 card members by yearend.
Mrs. Pittaya Vorapanyasakul, Executive Vice President — Membership Marketing, “KTC” or Krungthai Card Public Company Limited said “We have previously introduced “KTC 24” in May 2006. KTC 24 is not a credit card nor a cash card. In fact, it is a privilege card designed to complement the lifestyles of younger generations. On this occasion, we reaffirm our status as the master of all privileges through a partnership with Virgin BEC-Tero Radio (Thailand) Limited producer of many fine Thai and international radio programs, under which we introduce “Virgin 24” —a new breed of privilege card intended for students, young professionals and members of the general public who wish to experience new and exciting entertainment tastes in life. Privileges offered by KTC and Virgin are all contained in this one single card.”
Chate Mungkhalodom, Managing Director, Virgin BEC-Tero Radio (Thailand) Limited, said “We need to affirm our status as a full-fledged membership company in 2007 and to this end we have collaborated with KTC in the introduction of “Virgin 24”. This new membership card is created after the perfect model of KTC 24, complete with efficient data management and security. Holders of “Virgin 24” will be entitled to privileges at more than 1,000 establishments across the country where KTC Make Sense sign is displayed at any hour of the day 24/7. Also, they will be entitled to participate in hip
entertainment activities organized by Virgin, up to 10% discount priced tickets to Virgin sponsored concerts, participation in all promotions and Virgin Rewards campaign which will commence in the middle of this year. This is to extend appreciation to our fans who listen to Virgin Radio programs; 95.5 Virgin Hits, 103 Virgin Soft and 105.5 Ezzy FM.”
Further, “Virgin 24” holders will stand a chance to win “24 trendy prizes in 24 months” (e.g. mobile phones, computers, ipods and travel packages) simply by sending VIP, space, followed by 16-digit membership card number by SMS to 487007. Lucky winners are announced on the 24th of every month with the first drawing scheduled for February 24th, 2007 and the last drawing scheduled for January 24th, 2009 for a total of 24 drawings.
Customers can apply “Virgin 24” card at 24 fl., Virgin Radio (Thailand) Maleenont Tower or apply online at www.virginradiothailand.com/virgin24 for free at charge. For more information, please call Virgin Radio Thailand at 02-262-3500 ext. “Virgin 24” or e-mail vip@virginradiothailand.com .
For more information:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Nalin Charoensri Tel. 0-2665-5047
Fax. 0-2665-5046
E-mail: [email protected]
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