Bangkok--31 Jan--DC Consultants & Marketing Communication
Central Food Retail Company Limited launches the latest branch of ‘Tops Market’ at the Esplanade, shining the light on this brand new store as the largest lifestyle supermarket that offers everything customers has ever imagined of food shopping experience.
Using the brand ‘Tops Market’, the company aim to set new standard of supermarket with strategy of ‘New International Supermarket in Thailand’. Tops Market at the Esplanade has been designed to answer all demands for lifestyle of customers with refined taste, working people, and foreigners residing in the area.
Mr. Ian Pye, President of Central Food Retail Co., Ltd. the operator of ‘Tops Market’ said, “The opening of our new store at The Esplanade shines a limelight of Tops Market as the best international supermarket in Thailand. The convert from ‘marketplace by Tops’ to ‘Tops Market’ is a milestone that remarks the market status of Tops as the best and biggest gastronomy of quality food & wine products.”
Following from the launch of Central Food Hall concept, which has already been recognized as “The Best Food Store in Asia: by The Grocer magazine, UK leading food and drink magazine, Central Food Retail, “Number 3 the World’s Greatest Food Retailer, has launched its latest concept “Tops Market”.
“This is a new high standard of international supermarket, designed by leading retail designer Fitch of London. As well as comes from pre-post customer research conducted at our Nana branch. We are highly dedicated in studying customers closely with a vision to rise as the ‘most preferred’ option for food shopping with style. Therefore, our change is always surprisingly striking and celebrating. Furthermore, not only we care in product quality, but also in store design, product assortment, topping up with impressive value-added service,” said Mr. Pye.
This time Tops Market has been brought to serve the vibrant and trendy targets at The Esplanade on Ratchada Road. The new 2,093 sqm. Tops Market at Esplanade offers an abundant inventory of imported products, ranging from organic food, meats, wines and spirit, crowded collection of cheese, innovative ready-to-eat foods, top quality of fresh fruit and vegetables, variety of in-store bakery, imported cooking ingredients of all kinds, as well as leading exclusive items from abroad, like Waitrose from the UK, and much more.
“Currently we have 14 marketplace by Tops which will be converted to the new Tops Market concept during 2007. As well as Tops Market will focus on customer’s profile to keep its strength of differentiation & segmentation such as international tourist customers in Phuket Festival, Koh Samui, and Chiangmai Airport, Japanese customers in Sukhumvit 41, Sukhumvit 24, and Thonglor, Community such as Silom Complex, Piyarom, and Sukaphibal 3 and Young & Trendy lifestyle customers in Esplanade and All Season.
“We plan to have 20 stores by the end of this year to strengthen our commitment as the largest chain of international supermarket of Thailand. We are segmenting our stores to the local catchment areas, using our customer research and SPOT Rewards data.”
“This store has the widest range of exclusive international premium quality food and wine of any supermarket in Thailand. Esplanade, which is the new entertainment shopping center on Ratchada Road, has been chosen to launch this exciting new concept because the target customer matches our target customer. This supermarket is not only a new innovation, but it also includes a 131 seat C-Flavour food court, which has been so successful in Central Food Hall at CentralWorld.”
Tops Market at the new Esplanade shopping center on Ratchada road is the first of a new generation of premium international supermarket for the people of Thailand, who want a better supermarket shopping experience, for all their food and wine.
For more information, please contact:
Sukiet Kittitammachote Sitthi Wattanayagorn
Central Food Retail Co., Ltd. DC Consultants and
Tel: 0-2937-1700 Ext 817 Marketing Communication Ltd.
Email: [email protected] Tel: 0-2610-2384
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