Bangkok--1 Feb--PR One Network
SC Assets Corp. PLC (SC) has re-branded its organization under the slogan of “Completed Living for Today & Tomorrow” so that it would help adjust the company’s images and products, with its focus on modernity, differentiate and clear position.
Under the re-brand, this public company limited has already changed its logo corporate colour to orange and grey. SC Asset new brand facet have also been re-designed for being more modern. Apart from this, there will be a total change in the company’ s housing project logo to reflect outstanding points of each product no matter what they were Architecture Design, location and functional in projects of single detached house, town home and condominium, said Yingluck Shinawatra, Chairman, SC Assets Crop. PLC. ( SC)
Ms. Yingluck said the new logo of Bangkok Boulevard was presented in gold, Vista Park’s new logo was presented in green and Centric Scene’s new logo was presented in blue.
However, she said, apart from the re-branding of the organization, the company has fixed its selling points covering all housing projects under SC Assets brand. They have five main strategies.They are practical design, accessible location, lively neighborhood, security care and intelligent home.
Ms. Yingluck explained that practical design focused on the concept of appropriate adaptation in every part of human life, while accessible location gave importance to location and convenient traveling in all routes. Lively neighborhood aimed at bringing about happiness, good community and warm friendship. Security care ensured safety for people and the last concept of intelligent home focused on using intelligent technologies for efficient life.
Ms. Yingluck stressed that the re-branding of both internal and external the organization was made in tune with the company’s directions and policies of this year, saying that this would produce good results among the company's all brands as well as perspectives of customers on the company’s professionalism in property development business.
“The re-branding of the company has made new selling points in several aspects that SC Assets has readiness and expertise to add to, making our company is much more different from housing projects of other companies.
“From now on the housing images of SC Assets will help clearly respond the true needs of residents to cope with the behaviors of consumer that required good quality of housing project, good community and convenient circumstances and transports. These are my answers to the main question about the needs of housing today,’’ she said.
Ms. Yingluck also disclosed the company’s housing development projects this year, saying the projects would cover in several potential areas with a focus on the horizontal and vertical housing style. There will be five development projects including two town home projects and three condominium projects. And the company was poised to launch the first two new projects within this February to reflect the new images of the company both its concept and design.
The first two projects are the town home under ‘’Vista Park’’ brand and the condominium under ‘’Centric Scene’’ brand. The first project is called Vista Park Prachachuen. It is a luxury town home presented with a classic contemporary style, located on 10-2-31.90 rai. The value of each town home ranges from 3.9-7.7 million baht and the total value of this 78-unit project is amount to 360 million baht.
The second project is called Centric Scene Aree II. It is an eight-storey luxury city condominium located on 1-0-59 rai. Furthermore it has convenient transports because it is close to Aree elevated train station of the Bangkok Transit System. The value of each condominium unit ranges from 2.8-8.9 million baht and the total value of this 79-unit project is amount to 387 million baht. Space of each unit ranges from 39 to 122 square metre.
Ms. Yingluck said the company’s business still gave importance to the stable growth of income which must meet the fixed target, saying the company had the average growth of 30 percent a year and such growth also matched the company’s plans and strategies.
She said apart from this the company had got income from the growth of housing and the rental from office building at the ratio of 70:30. As a result, the firm was still ready to adjust its policies to be in tune with the need of market for the company’s clear differences and selling points.
This year, she said, the company has invested in 10 housing development projects worth more than 5.4 billion baht covering three main brands of Bangkok Boulevard Single Detached House Project, Vista Park Town Home Project and Centric Scene Condominium Project.
She said the company hoped these projects would continually help add living details to their residents and build up more relations among them for differences and added value of their life.
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