Bangkok--5 Feb--Standard Chartered
As part of the on-going drive to deliver a premium service to the Bank’s customers, Standard Chartered (Thai) launched the new Platinum card on 30th January 2007
The new Standard Chartered Platinum card is designed to deliver unmatched value proposition. The new card is targeting new segment called “mass affluent”. Based on our research, mass affluent segment represents high growth potential given its unique demand for card usage. They can be characterised by having high income, values seeking, and focus on everyday benefits.
Speaking at the recent press conference, Khun Yuttachai Teyarachakul, Executive Vice President, Credit Card and Personal Loan, Standard Chartered Bank (Thai), said
“Standard Chartered is committed to deliver best value proposition to our customers. Our new Platinum card offers unmatched values and benefits. Exclusive for Standard Chartered Platinum, cardholders can enjoy
- Fastest air ticket redemption program (20 bahts = 2 points and 15,000 points = 1 domestic air ticket), and unrestricted air ticket redemption (any airlines) with 3 days guarantee (upon confirmation of seat availability)
- No restriction on mileage accrual for that redeemed ticket
- Better cash back scheme (1% cash back at any supermarket and any petrol station)
- Double reward points for spending in any other categories
- Points can be accumulated and transferred among card members of the family with same last name.
The branded new Standard Chartered platinum card combines benefits of travel card and cash back card together and offers the best value proposition for mass affluent segment today.”
A special promotion from now until February 6th, shop at the Emporium department store and shopping complex, Platinum cardholders will enjoy 5x Standard Chartered bonus points on every THB 20 spent. Sign up for Standard Chartered Platinum card today, at Standard Chartered Bank’s branches or visit our promotion booth at Fashion Hall, 1st floor of the Emporium. Approved customers from our promotion booth will receive additional 5,000 Standard Chartered bonus points upon the first spend within 30 days from the date of card issuance.
For more information, please contact our customer service centre at 1595 or visit our branches.
For more information please contact
Archawat Charoensilp, Corporate Affairs
Tel: 02-724 8023 Fax: 02-724 8018
Email: [email protected]
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